Lead Product Marketing

5 months ago

Johannesburg, South Africa SYSPRO Full time

**Description**:
The role is responsible for developing and delivering a core product narrative that is aligned with the product strategy and is applied consistently across the business. This role owns all product related communications and ensure that a consistent product narrative is delivered across all channels, manage, and deliver route-to-market strategies and plans to ensure offerings are taken to market effectively and enable the broader Marketing and Sales organization to drive SYSPRO's strategic product agenda to the market.

**Key Responsibilities**:

- Will spearhead the post-product development content & promotional efforts.
- Act as the “voice of the customer” by having a deep understanding of their needs and desires.
- Address questions around the product marketing content, the segmentation and how they will convey the product message to those customers.
- Develop engaging content to be used by sales and marketing that will reach the target audience for each product and drive increased awareness and revenues.

**Skills, Knowledge and Expertise**:
**Essential Qualifications and Experience**:

- Recognised business, sales, or marketing related tertiary education qualification.
- 5+ years’ experience in Manufacturing and Distribution industry.
- 5+ years’ experience in ERP or Software Product Marketing.
- Sales, Product Management or Product Marketing Leadership experience.

**Beneficial Qualifications**:

- Product Management/ Marketing Certification.
- Degree level education or experience.

**Skills & Knowledge**:

- Strong communication skills
- Excellent written and verbal communication skills and ability to sell ideas well through creative & innovative presentations.
- Exceptional project management skills
- Prefer working in a collaborative, cross-team capacity.
- Ability to effectively prioritize and manage time to address multiple responsibilities in a fast-paced, professional environment.
- Industry Experienced
- Product and Product Marketing optimization knowledge

**About SYSPRO**:
SYSPRO is a leading, global Enterprise Resource Planning software provider. SYSPRO specializes in key manufacturing and distribution industries. Established in 1978 by CEO Phil Duff, SYSPRO remains one of the longest standing privately owned vendors of ERP software in the world. With a strong commitment to channel partner growth and offices in the United States, Canada, Africa, the UK, Asia and Australasia, SYSPRO customers are backed by a team of global experts that drive maximum value out of IT systems and business solutions.

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