Digital Marketing Coordinator

3 months ago


Pretoria, South Africa Rad Resources Full time

- Support B2C marketing efforts with a focus on campaign optimization (email, social media, content marketing, etc.).

- Provide essential marketing administration to ensure smooth execution of daily tasks.

- Monitor and optimize digital marketing campaigns to achieve set KPI targets.

- Conduct competitor analysis and marketing research to inform strategy.

- Manage and enhance CRM systems to improve customer engagement and retention.

- Utilize strong analytical skills to optimize lead conversion and improve campaign performance.

- Proficient in Microsoft Suite or Google Suite for efficient task management.

- Leverage GA4 (Google Analytics 4) to track and analyze campaign performance.

- Experience with MailChimp or similar platforms to manage email marketing campaigns.

- Apply customer segmentation techniques to improve targeted marketing efforts.



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