Marketing Communications Specialist

1 week ago

Durban, South Africa Mayfly Agri (Pty) Ltd Full time

Marketing and Communications Manager Reference: PTA Responsibilities Draft an annual marketing promotion plan in conjunction with the Head of Department, after receiving inputs from portfolio management and Regional Marketing Officers. Maintain a record of the approved annual marketing expense budget and report status monthly to the head of department. Execute product and services communication, including launches, campaigns, and related activities. Plan and implement advertising in agricultural publications, press releases, adverts, web placements, and social media channels (Facebook, YouTube, Instagram, etc.). Conceptualise and execute innovative display models and promotional items for trade shows and events. Produce in‑house artwork for print and multimedia production. Coordinate with designers to create marketing collateral such as brochures, event invitations, videos, and other assets. Provide support to Business and Marketing Managers, Stewardship and AFAS programmes and Agents with promotion requirements (e.g., sponsorships, Farmers' Days clothing, handouts, banners, gifts). Manage Southern Africa web communication, company websites and related digital platforms. Identify and assess events as potential promotional platforms. Organise and attend events including Farmers' Days, annual Agents' Conference, expos, and trade shows. Request supplier quotes, obtain management approval, receive orders, and process invoices and payments. Manage hospitality events as a customer‑service and promotion tool. Propose and contribute to product communication plans and initiatives, including web communication. Maintain the company's corporate image and identity in alignment with the communications department. Maintain the trade‑name database in coordination with the global legal and registration department. Ensure new product names are registered as requested by the Portfolio Manager. Keep the trade‑name summary up to date. Ensure alignment with AME branding policy for all marketing activities, following global guidelines. Keep the marketing budget updated. Order all company business cards. Maintain libraries of electronic collateral and content such as open design files, stock image library and rendered files (print and multimedia). Ensure contractual obligations for hospitality, trade show agreements, and others meet legal requirements. Qualifications Tertiary qualification in Marketing and/or Communication. Minimum 2 years' experience in a marketing communication position. Industry experience preferred. Good communication and presentation skills in English and Afrikaans. Ability to interface with internal and external stakeholders at all levels. #J-18808-Ljbffr

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