Trade Marketing Manager

Love the liquor industry and have a knack for making brands shine? Our client is on the hunt for a vibrant, creative, and energetic Trade Marketing Manager to join their dynamic team in Johannesburg, Gauteng. If you thrive in a fast-paced, fun-loving, and close-knit environment, this could be your perfect match

Key Responsibilities:

• Manage the Trade Marketing function and team, including the Commercial Analyst and Trade Marketing Coordinator.
• Responsible for input into the annual A&P budget process, directly managing Trade Marketing channel budgets.
• Manage Trade Marketing annual budgets with key routines in place to track spend.
• Take ownership of the planning, budgeting, and implementation processes of trade activity.
• Develop and maintain quarterly integrated calendars with the marketing and commercial teams.
• Support the commercial team in delivering effective trade programs across channels to achieve commercial and company objectives.
• Set up and drive timelines with various stakeholders to ensure the plan is delivered on time and in full (High-Level CPA).
• Work closely with sales and marketing to create channel-specific activities that drive increased footfall and revenue.
• Build relationships with chain marketing departments, own in-store media rate cards, and manage bookings for in-store media as needed.
• Refine and develop in-trade elements and plans aligned with objectives, brand strategies, and budgets.
• Plan and execute in-store media bookings, online package bookings, and e-commerce initiatives.
• Advise on trade elements, their design, and target reach.
• Supply and split reach by rep, guide sales teams with outlet selection criteria, and build reach strategies for various channel activities.
• Plan and optimize the delivery and kitting plan for all in-trade elements to minimize time out of trade for reps receiving orders.
• Engage with stakeholders, suppliers, marketing teams, and printers to ensure smooth execution.
• Attend key routines such as weekly marketing calls and gifting project calls.
• Prepare quarterly sales toolkits and implementation plans by channel, customized for each chain's quarterly roadshows.
• Develop quarterly roadshow sell-in slides for consumer campaigns, visibility initiatives, incentives, and NPDs.
• Create sell-in documents and sales toolkits that define success and best practices for customer engagement.
• Conduct top-down and bottom-up after-action reviews to assess the success of trade marketing elements, mechanics, and campaigns.
• Guide the Commercial Analyst in developing tools and processes to improve target achievement.
• Develop gifting CPAs and provide input into the annual gifting budget as part of A&P.
• Project manage the gifting initiative in line with key CPA timelines.
• Develop gifting catalogues for sell-in and listing, customized by chain.
• Manage the pre-sell process with the sales force and retail chains.
• Coordinate gifting logistics, including delivery and overpacking, with supply chain and brand managers.
• Track in-market sales of gifts and measure performance.
• Create and manage the NPD calendar to ensure timely and effective product launches.
• Monitor the supply chain PO list for NPDs and potential launch dates.
• Brief trade presenters and stakeholders to prepare for listings.
• Develop and maintain merchandising standards, including placement strategies and brand roles within categories.
• Conduct monthly forecasting to predict year-end sales and revenue.
• Prepare the Monthly Executive Committee (Exco) KPI Sheet to track progress against key business objectives.
• Develop projections of annual revenue to support business planning and decision-making.
• Provide monthly updates on Growth Incentives to ensure effective implementation.
• Maintain a centralized repository of Rebate Contracts for easy tracking.
• Perform quarterly rebate calculations to ensure accurate and timely payouts.
• Develop and maintain an On-Trade TTA (Trading Terms Tracker) to monitor stock deal payouts and sales performance.
• Assist with ad hoc presentations, including Requests for Proposal (RFPs), to support business growth.
• Set up and brief tracking of Rep Incentives to ensure effective monitoring.
• Monitor discounts as a percentage of total revenue to manage pricing strategies.
• Develop the Main Market plan to drive business growth and expansion.
• Maintain segmentation in master data to enhance marketing and sales strategies.
• Develop the annual rep resourcing model to optimize the allocation of sales representatives and resources.

Requirement and Experience:

• University degree ideally with specialization in Marketing/Trade Marketing/Economics.
• 5+ years Brand or Trade marketing experience within international FMCG environment (with 3+ years in senior position).
• Fluent English, spoken and written.
• Extensive experiences with trade / BTL marketing projects, cooperation with agencies and project management.
• Sales and liquor market knowledge as an advantage.
• Team management, capability building and leadership experiences.

Should you not receive any feedback regarding your application within two weeks of the closing date, please consider your application unsuccessful.