CRM Campaign Specialist

1 week ago

Cape Town, Western Cape, South Africa VML Full time R50 000 - R100 000 per year
Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

OVERVIEW

Our continued drive to expand and provide world class services within the digital marketing arena, has created the need for a CRM Campaign Specialist specializing in Salesforce Marketing Cloud (Email, Mobile, & Ad Studio) & Salesforce Personalisation. The CRM Campaign Specialist is responsible for meticulously building and reviewing campaigns before deployment, ensuring the accuracy of coding, precise audience targeting, and alignment with the overarching goals and objectives of the program. This role strictly adheres to clients' guidelines and the Campaign Management Process.
RESPONSIBILITIES:

Your duties as a CRM Campaign Specialist's will include, but will not be limited to the following:
  • Collaborate with Campaign Manager to manage, create and deploy campaigns on behalf of VML and Salesforce Marketing Cloud customers.
  • Design, develop, and manage all aspects of Salesforce marketing campaigns including email, push, ads, and personalisation campaigns.
  • Work closely with the marketing team to understand campaign requirements and objectives and translate them into Salesforce campaigns.
  • Configure and customise Salesforce Marketing Cloud & Personalisation to meet campaign needs, including setting up automations, creating custom audiences, and designing user interfaces.
  • Test and troubleshoot campaign deployments to ensure they are functioning as expected.
  • Monitor campaign performance and make necessary adjustments to optimise results.
  • Provide technical support to users and resolve any issues related to Salesforce Marketing Cloud & Personalisation campaigns.
  • Stay updated on new features and functionalities in Salesforce and incorporate them into campaign deployments as appropriate.
  • Train and guide other team members on how to use Salesforce for campaign management.
  • Collaborate with other departments such as sales and customer service to ensure alignment of campaign strategies.
  • Maintain documentation of campaign deployment processes and best practices.
REQUIREMENTS:

Technology & Development
  • A minimum of 2 years Marketing Cloud application experience
  • Highly computer literate with
    • Salesforce Marketing Cloud Platform (Email, Mobile & Ads)
    • Salesforce Personalisation
    • MS Office 365
    • HTML email coding
    • CSS
    • Scripting languages (AmpScript & Java)
    • Jira & Confluence
    • Litmus
Qualifications & Interpersonal skills
  • Bachelor's degree in computer science, information technology, or a related field.
  • Proven experience as a Salesforce specialist or similar role.
  • Strong knowledge of Salesforce platform and its capabilities.
  • Familiarity with marketing strategies and campaign management.
  • Excellent problem-solving skills and attention to detail.
  • Strong communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Salesforce Marketing Cloud certification is a plus.
  • Experience working with a project management office
  • Experience in Automotive industry beneficial
  • Ability to work as part of a team to solve problems in varied, fast-paced environments
  • Willing and able to travel occasionally
*Please note that our business is an equal opportunity employer and preference in appointment for the role will be in line with the EE strategy of our organisation*

#LI-HYBRID

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

  • CRM Campaign Executive

    2 weeks ago

    Cape Town, Western Cape, South Africa takealot Full time R250 000 - R500 000 per year

    , South Africa's leading online retailer, is looking for a highly talented CRM Campaign Executive  to join our Marketing team in Cape Town In this role, you will be responsible for briefing and sending campaigns via Takealot's direct marketing channels (i.e. email, push notifications and in-apps), conducting A/B tests and performing analyses to optimise...

  • CRM Specialist

    1 week ago

    Cape Town, Western Cape, South Africa ClearScore Technology Limited Full time R250 000 - R500 000 per year

    CRM Specialist - Cape TownWe're looking for a hands-on, detail-obsessed CRM Specialist who's passionate about helping people across South Africa make better financial decisions.In this role, you'll be the engine of our CRM execution, turning ideas into high-impact campaigns that reach millions of users across email, push, WhatsApp, and in-product...

  • Zoho CRM Specialist

    3 days ago

    Cape Town, Western Cape, South Africa Hire Resolve Full time R1 200 000 - R2 400 000 per year

    Hire Resolves client is seeking a highly skilled and experienced Zoho CRM Specialist to join their growing team in Cape Town. This pivotal role will be responsible for the comprehensive administration, customization, and optimization of their Zoho CRM system and its integration with other Zoho applications and third-party tools. The ideal candidate will be a...

  • CRM Specialist

    5 days ago

    Cape Town, Western Cape, South Africa Ten Lifestyle Group Full time R250 000 - R450 000 per year

    *Shape the Future of Service Excellence with Ten*Driving Innovation and Trust: Ten's Journey to Redefine Service ExcellenceTen is on a mission to become the most trusted service business in the world. Technology-driven Product is at the centre of our strategy to create a hugely successful service and business.  Millions of members already have access to...

  • CRM & Lifecycle Communications Specialist

    2 weeks ago

    Cape Town, Western Cape, South Africa Mukuru Full time R120 000 - R180 000 per year

    About MukuruWe're a fast-moving, purpose-driven FinTech company on a mission to make financial services accessible to everyone across Africa. We believe in meaningful human connections powered by smart, data-driven technology.Our culture is bold, collaborative, and built on innovation — perfect for people who love to create, experiment, and make an impact...

  • CRM & Lifecycle Communications Specialist

    6 days ago

    Cape Town, Western Cape, South Africa Mukuru Full time R900 000 - R1 200 000 per year

    About MukuruWe're a fast-moving, purpose-driven FinTech company on a mission to make financial services accessible to everyone across Africa. We believe in meaningful human connections powered by smart, data-driven technology.Our culture is bold, collaborative, and built on innovation — perfect for people who love to create, experiment, and make an impact...

  • CRM & Lifecycle Communications Specialist

    5 days ago

    Cape Town, Western Cape, South Africa Mukuru Full time R450 000 - R750 000 per year

    About MukuruWe're a fast-moving, purpose-driven FinTech company on a mission to make financial services accessible to everyone across Africa. We believe in meaningful human connections powered by smart, data-driven technology.Our culture is bold, collaborative, and built on innovation - perfect for people who love to create, experiment, and make an impact...

  • CRM Manager

    3 days ago

    Cape Town, Western Cape, South Africa The Legends Agency Full time R480 000 - R600 000 per year

    Job Title: CRM ManagerLocation: Cape Town, Western CapeSalary Range: R40,000 R60,000 per month (CTC), negotiable based on experienceRole OverviewA premium design-focused retail brand with an international presence is seeking a data-driven, strategic CRM Manager to lead its customer engagement efforts across retail and eCommerce channels. This role is...

  • Zoho CRM Manager

    1 week ago

    Cape Town, Western Cape, South Africa Project Y Full time R450 000 - R900 000 per year

    About the CompanyHired through Project Y to work for a successful Tech company building the future of SME financing. As a fast-growing fintech with offices in Zurich and Frankfurt, the team combines technology, data, and capital to unlock access to financing for small and medium-sized businesses across Europe.The Fintech company is a high-growth, VC-funded...

  • Campaign Specialist

    2 weeks ago

    Cape Town, Western Cape, South Africa Clicks Group Limited Full time R900 000 - R1 200 000 per year

    Listing reference: 022033Listing status: OnlineApply by: 22 October 2025Position summaryIndustry: Wholesale & Retail TradeJob category: Strategic marketingLocation: Cape TownContract: PermanentRemuneration: Market RelatedEE position: YesAbout our companyClicks GroupIntroductionWe are looking to recruit a Campaign Specialist to work within our Digital...