Senior Product Manager: Product Growth

Location Cape Town, Western Cape, South Africa Yoco is a leading digital commerce platform for small businesses in South Africa, founded in 2015. It serves over 200,000 entrepreneurs, processing more than US$3 billion annually across payments, software, and tools. About the Product Growth Team At Yoco, we believe small business owners deserve better tools—not just to survive, but to thrive. The kind that gives them clarity in the chaos and calm in the noise, built for them, not adapted from someone else’s needs. These tools don’t discover themselves; value emerges by design, surfaced, and delivered at the right moment. That’s why we’re hiring a Senior Product Manager, Growth: to reimagine discovery, activation, and attachment, build new journeys, invent micro‑products, and shape how merchants experience our platform from the first touchpoint. About the Role We’re looking for a Senior Product Manager Growth to build and lead Yoco’s product growth team—a cross‑functional team focused on creating fast, meaningful value across the customer lifecycle. This is a strategic product role that combines systems thinking, journey design, experimentation, and purpose. You’ll create the product growth principles that support discovery journeys, activation, and product attachment, power deep attachment to our ecosystem, and pioneer new product growth operating models—from Shape Up cycles to AI‑assisted personalisation. Key Responsibilities Create and lead the Product Growth Team—shaping vision, roadmap, and outcomes within product journeys, driving growth through in‑product experiences across key moments like signup, activation, and retention. Collaborate with product peers and lead with product‑led growth principles to improve journeys, quantitative customer insights, triggers, time‑to‑value, reduce drop‑off, and increase meaningful and personalised attachment. Work closely with Go to Market, Customer Value Management, Customer Operations, Data, Risk and Compliance—aligning in‑product growth initiatives with out‑of‑product engagement and communications; partner with Account Management, Merchant Success, and Support to share insights, test impact, and ensure in‑product experiences complement human touchpoints across the customer journey. Define and launch micro‑products that act as onramps into larger product value—simple, habit‑forming tools that lead to deeper engagement. Contextualise and personalise: create context‑aware lifecycle interventions and personalised nudges using AI and behavioural triggers. Champion new ways of working—Shape Up cycles, lean squads, and AI‑assisted tooling—to drive agility and focus. Make the mission tangible—tying product growth directly to Yoco’s broader strategy of creating a new category for small‑business enablement. Drive and cooperate with stakeholders to define problems, scope work, and deliver measurable outcomes—not just tickets. Success Metrics Clear uplift in merchant acquisition and attachment to strategic products and features. Reduced merchant friction and improved product and merchant activation rates across key customer segments. Close partnership with Customer Value Management (CVM) to deliver intelligent, personalised lifecycle enhancements. Product growth recognised as a key driver of ecosystem engagement and category creation. Required Qualifications 7+ years in product, growth, or innovation roles—ideally with a mix of startup and platform experience. Proven track record of owning growth metrics and running high‑impact experiments across product journeys. Strong analytical background, preferably hands‑on mixpanel, datastudio, metabase or SQL experience. Deep experience in design thinking, experimentation and experience design—either as an individual contributor or as part of a team partnership. Strong product intuition, backed by sharp analytical thinking and comfort with ambiguity. An entrepreneurial mindset—you’re proactive, resilient, and able to work across functions without waiting for permission. Interest in AI‑driven product personalisation and bespoke automation at scale. Experience or appetite for exploring new methods of working (e.g., Shape Up, lean cycles, experimental pods). What We Look For We’re looking for people who want to grow and have a thirst for learning. As Yoco grows, we hope they stay with us for the long‑term. Building solutions for a more equal society is a daunting task—one not for everyone. We never stop pushing, we break things to rebuild, and we challenge ourselves and teammates. We start over, we constantly evolve, and we do it fast. We know it’s the right kind of meaningful madness for our kind of visionary human. If you resonate with our mission and values, are relentlessly effective in execution, and are curious problem‑solvers who aspire to do good, you’re likely to thrive at Yoco. Benefits 24 paid leave days annually, plus public holidays. Contributions to medical aid and gap cover for long‑term security. Paid parental leave for mothers, fathers, and adoptive parents, plus family responsibility leave for unexpected emergencies. Annual learning budget to invest in courses, conferences, or training. Weekly company gatherings, team outings, and employee‑led clubs that foster a connected culture where everyone belongs. We believe the best work comes from a place of balance and security. We see our benefits not as perks, but as a partnership to support your life, your family, and your ambitions. Seniority Level Mid‑Senior Employment Type Full‑time Job Function Product Management and Marketing Equal Opportunity Statement We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV. #J-18808-Ljbffr