Senior Product Manager: Product Growth · Cape Town

Who we are Yoco was founded in 2015, and we’ve been breaking down barriers, unlocking economic opportunities and opening commerce for people to thrive ever since. We’re the payments provider for over 200,000 self-employed, and process over US$3 billion annually. We have ±350 team members globally, all with a bias for boldness and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems, together. Our mission of making society more equal requires a variety of people, with different backgrounds and points of view, to keep building solutions that make life easier for emerging businesses. We’re growing fast. With growth comes compelling challenges. If you’re an ambitious problem‑solver, with big ideas, a passion for doing good, bright, grounded and courageous; you’re likely to thrive at Yoco. We don’t stop pushing. We break things to rebuild. We challenge ourselves and each other. We’re constantly evolving - and we’re doing it fast. Grow With Us. About the Product Growth team and why this role matters At Yoco, we believe small business owners deserve better tools – not just to survive, but to thrive. The kind that gives them clarity in the chaos. Calm in the noise. Tools that feel made for them, not adapted from someone else’s needs. But these tools don’t discover themselves. Value doesn’t emerge by accident. It has to be designed, surfaced, and delivered in the right way, at the right moment. That’s why we’re hiring a Senior Product Manager, Growth. You won’t just optimize conversion – you’ll reimagine discovery, activation, and attachment in a way that makes our ecosystem truly accessible. You’ll build new journeys, invent micro-products, and help shape how merchants experience our platform from the very first touchpoint. You’ll help us create a new category. We are moving from a simple payments company to an integrated smart Operating System and companion for merchants – where integrated software and payments become the foundation for business confidence, not just business activity. Where customers don’t just adopt tools, they reclaim time, clarity, and control. We have begun the work to build this category and you can have a look at our recent Yoco Next event to start to get a sense of where we are going. If that sounds like a mission worth building, let's create it together. About the role We’re looking for a Senior Product Manager Growth to build and lead Yoco’s Product Growth - a cross-functional team focused on creating fast, meaningful value across and the customer lifecycle. This is a strategic product role that combines systems thinking, journey design, experimentation, and purpose. You’ll create the product growth principles that support discovery journeys, activation, and product attachment that power deep attachment to our ecosystem. You’ll work across the website, signup flow, activation, and retention stages, partnering closely with design, engineering, product marketing, CVM, and strategy. You’ll also help pioneer new product growth operating models - from Shape Up cycles to AI-assisted personalisation. What you will be doing Create and lead the Product Growth Team – shaping vision, roadmap, and outcomes within product journeys, driving growth through in-product experiences across key moments like signup, activation, and retention. Collaborate with your product peers and lead with product led growth principles to improve journeys, quantitative customer insights, triggers, time-to-value, reduce drop-off, and increase meaningful and personalised attachment. Work closely with Go to Market, Customer Value Management, Customer Operations, Data, Risk and Compliance Collaborate with Customer Value Management, Customer Operations, and Data to align in-product growth initiatives with out-of-product engagement and communications. Partner with Account Management, Merchant Success, and Support to share insights, test impact, and ensure in-product experiences complement human touchpoints across the customer journey. Define and launch micro-products that act as onramps into larger product value – simple, habit‑forming tools that lead to deeper engagement. Contextual and personalisation create context‑aware lifecycle interventions and personalised nudges using AI and behavioural triggers. Champion new ways of working – including Shape Up cycles, lean squads, and AI‑assisted tooling to drive agility and focus. Make the mission tangible – tying product growth directly to Yoco’s broader strategy of creating a new category for small business enablement. Drive and cooperate with stakeholders to define problems, scope work, and deliver measurable outcomes – not just tickets. What Success Looks Like Clear uplift in merchant acquisition and attachment to strategic products and features. Reduced merchant friction and improved product and merchant activation rates across key customer segments. Close partnership with Customer Value Management ( CVM) to deliver intelligent, personalised lifecycle enhancements. Product growth recognised as a key driver of ecosystem engagement and category creation. About you 7+ years in product, growth, or innovation roles – ideally with a mix of startup and platform experience. Proven track record of owning growth metrics and running high‑impact experiments across product journeys. Strong analytical background, preferably hands on mixpanel, datastudio, metabase or SQL experience. Deep experience in design thinking, experimentation and experience design. Either as an individual contributor or as part of team partnership. Strong product intuition, backed by sharp analytical thinking and a comfort with ambiguity. An entrepreneurial mindset – you’re proactive, resilient, and able to work across functions without waiting for permission. Interest in AI‑driven product personalisation and bespoke automation at scale. Experience or appetite for exploring new methods of working (e.g. Shape Up, lean cycles, experimental pods). The people we’re looking for We’re looking for people who want to grow and have a thirst for learning. And as Yoco grows, we hope they stay with us for the long‑term. Building solutions for a more equal society is a daunting task - and it’s not for everyone. We never stop pushing, we break things to rebuild, and we challenge ourselves and our teammates. We start over, we constantly evolve - and we do it fast. We know that it’s just the right kind of meaningful madness for our kind of visionary human. So, who are you? You’re someone who resonates with our mission and our values, and you’re relentlessly effective in your execution. You’re a curious problem‑solver with a passion for doing good. You’re bright, grounded, experimental and bold. You play open cards and get stuck in. You’re not afraid of change. You close the loop. At Yoco, we laugh, embrace each other’s quirks, and support one another’s growth, all while staying authentic. If this sounds like your kind of challenge, apply below and come grow with us. We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV. #J-18808-Ljbffr