Paid Media Specialist

4 days ago

Sandton, South Africa The Appointment Firm Full time

Paid Media Specialist A vibey marketing company in Sandton is seeking a young and energetic Paid Media Specialist to join their team. Duties & Responsibilities Implementing, managing, and executing advanced digital advertising campaigns, tools, and platforms that align with our business needs. Creating and providing new digital media strategies that align with client objectives, ensuring a wider digital offering to clients. Reviewing campaign performances to generate reports and develop informed, fact-based solutions that efficiently increase campaign performance. Effective management of briefs. Managing strict adherence to compliance requirements. Maintaining relationships with client teams to ensure expectations are understood and achieved. Providing data-led strategies and reporting that will drive business decisions and digital campaign performance. Managing internal and external stakeholders and acting as an advisor within digital. Daily operational management of key accounts and campaigns on different platforms, including setup, optimization, and managing client performance reports. Developing targeted strategies aimed at optimizing conversion rates and maximizing collection efficiency. Managing various ad hoc tasks within paid media, including integration, CRM management, creative optimization, content creation, platform billing and invoicing, as well as understanding and implementing various bidding models and objectives. Desired Experience & Qualification Related qualification in the digital field. Proficiency and experience in the following are essential: SEO (previous experience in implementation and execution of SEO strategy) Managing campaigns on various paid media platforms: Google, Facebook, Instagram, TikTok, Pinterest, LinkedIn, Twitter, YouTube Advertising. Package & Remuneration R30 000 - R50 000 CTC #J-18808-Ljbffr

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