Paid Digital Media/marketing Manager
2 weeks ago
3years
Develop and optimize innovative approaches to customer acquisition and conversion through all types of digital media
Execute, manage, and measure digital marketing campaigns across paid social and display platforms
Maintain accounts, manage daily and monthly budget caps, and performance against KPIs and provide recommendations to grow income lines
Tracking conversion rates and recommending improvements to UX
Solid understanding of digital marketing strategy and the ability to communicate digital marketing processes clearly.
Collaborative, innovative and flexible across multiple business units to secure growth for the company
Understand and provide insights into cross device behaviour including an expert in digital media, across desktop and mobile.
Plan, manage and execute paid social campaigns from campaign setup, management to reporting.
**Qualifications and Experience**:
A minimum of 3 - 5 solid years within Paid Digital Media and Marketing experience
Post-matric diploma, degree, qualification in marketing communications and media
Previous Management experience of a marketing team
Excellent analytical and critical thinking skills
Experience using PPC/SEO and digital advertising to drive site traffic
Experience with Google AdWords and WordPress
Proficiency with social ad platforms such as Facebook, Instagram, LinkedIn, and Twitter
Strong understanding of Google Analytics and Google Tag Manager
Willing to put in additional hours when required by the business
Ability to work under pressure
Excellent time management and planning skills
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