Marketing Business Anaylst

Apply for the Marketing Business Analyst role at Algomarketing. Department: Marketing & Sales Location: South Africa (Cape Town preferred, open to EMEA) Contract Type: 12-month full-time contract About AlgoMarketing AlgoMarketing is a global collective of marketing specialists delivering strategic programs and resourcing solutions for enterprise-level teams. We operate across 30+ countries spanning Asia Pacific, the Americas, Africa, and Europe. We bring deep expertise in B2B marketing, with a focus on technology and SaaS, and work collaboratively across industries to help brands achieve scalable marketing excellence. Our teams combine experience from some of the world’s most innovative organizations and apply Algorithmic Marketing — a data-driven, AI-enabled approach that delivers faster insights, smarter execution, and operational efficiency. Role Overview AlgoMarketing is seeking a Marketing Business Analyst (AI) to support a leading digital banking client. This role blends marketing analytics with artificial intelligence, transforming insights into impactful action and enabling marketing teams to work smarter through automation and intelligent processes. As the bridge between marketing performance, innovation, and AI-driven decision‑making, you’ll drive the evolution of data operations, performance measurement, and technology adoption within the marketing function. Key Responsibilities Marketing Analytics & Funnel Visibility Build and maintain a unified end-to-end funnel view — from lead generation to funding application to disbursement (Lead → Application → Disbursement). Analyze campaign performance and customer journey drop-offs to identify optimization opportunities. Translate data findings into clear, actionable business insights and collaborate with marketing, sales, and agency partners for implementation. Reporting & Dashboard Management Design, maintain, and evolve real-time dashboards (e.g., Looker Studio, Marketing Cloud Intelligence) for performance tracking and self-service access. Ensure data quality, consistency, and reporting alignment across systems (Salesforce, Marketing Cloud, paid media). Lead the creation of a structured reporting cadence , including weekly insight forums and always‑on dashboards. AI Enablement & Innovation Champion AI adoption across the marketing organization — providing training, workflows, and use‑case enablement for analytics, content, and reporting. Partner with AlgoMarketing’s innovation and AI specialists to design and pilot AI-powered solutions that enhance marketing efficiency. Act as the innovation bridge between the client and AlgoMarketing — identifying, evaluating, and recommending new tools, automation, and analytical approaches. Process Improvement & Governance Develop and maintain an experimentation and testing framework to measure marketing impact and continuous improvement. Deliver weekly insight reports and integration audits covering data quality and alignment across platforms. Contribute to scalable frameworks that enhance data-driven marketing maturity. Requirements 6+ years in Marketing Analytics , Business Analysis , or Marketing Operations , ideally within B2B Financial Services or SaaS . Proven AI proficiency , with hands‑on experience using and teaching generative AI tools (e.g., ChatGPT, Jasper, Manus, or similar). Strong data storytelling skills — capable of translating analytics into business recommendations. Experience with Salesforce , Salesforce Marketing Cloud (SFMC) , Looker Studio , and Marketing Cloud Intelligence (MCI) . Deep understanding of marketing funnel metrics , attribution , and conversion optimization . Excellent stakeholder management and communication skills , with the ability to influence cross‑functional teams. Tech & Analytical Stack Salesforce & Salesforce Marketing Cloud (SFMC) Marketing Cloud Intelligence (MCI) Looker Studio Nice to Haves Experience with Databricks or other data lake environments . Proven record of AI or automation implementations within marketing operations. Exposure to rebrand or marketing transformation programs. Seniority level Mid‑Senior level Employment type Contract Job function Business Development and Sales Industries Business Consulting and Services #J-18808-Ljbffr