Growth Marketing Team Lead

4 weeks ago

Johannesburg, South Africa Yellosa Full time

Ready to lead from the front in one of the most competitive industries around? This is your shot to take the reins as Growth Marketing Team Lead for a powerhouse in the gaming and betting sector, right here in Johannesburg, South Africa. You’ll be joining a global player that puts football and major sporting events at the heart of its growth strategy, driving acquisition, engagement, and loyalty through bold, data‑driven marketing. This is not your average marketing role. It’s a chance to design and execute the ultimate game plan, to build strategies that win, inspire a talented team, and make your mark in a fast‑paced, results‑driven environment. If you’ve got a sharp mind for performance marketing, a love of sport, and the ability to lead under pressure, this one’s for you. Responsibilities Developing and delivering performance marketing strategies that drive user acquisition, engagement, and revenue growth. Managing campaigns across digital channels including social media, DSPs, ad networks, and app stores. Collaborating with creative and development teams to produce standout content and assets tailored to target audiences. Monitoring and optimising key performance metrics including CPI, CPA, ROI, and spend efficiency. Conducting A/B and multivariate tests to identify high‑performing strategies and improve conversion rates. Managing and mentoring a dynamic marketing team to achieve objectives and elevate performance. Working closely with senior leadership to align budgets, priorities, and campaign goals. Researching and testing innovative acquisition channels and emerging platforms in regulated markets. Staying ahead of market trends and competitor strategies to maintain a winning edge. Qualifications 3+ years’ experience in performance marketing, ideally within sports betting, gaming, or mobile app environments. 3+ years’ proven track record leading or managing high‑performing marketing teams. Strong understanding of digital advertising platforms, metrics, and optimisation techniques. Hands‑on experience in media buying and campaign performance analysis. Excellent analytical, communication, and project management skills. Entrepreneurial mindset with the ability to think strategically and act decisively. Passion for sports, digital innovation, and fast‑moving industries. Apply If you’re ready to lead, inspire, and deliver measurable impact, send your CV to … #J- #J-18808-Ljbffr

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