Assistant Brand Manager

2 weeks ago


Midrand, South Africa Premier Full time

Job Purpose You will be expected to make a genuine contribution to the organization, focusing on growing pasta and breakfast categories through innovation, social media, promotional activities and shopper execution to ensure positive impact on the brands’ share and brands’ revenue performance. Role and Responsibilities Develop and implement brand plans to increase market share and maximise profitability within the context of utilizing internal and external analysis as well as competitor, consumer and industry trend insights Planning, managing and execution of promotional, digital and social media activities in line with the brands’ strategies and plans. Managing the project innovation process including (but not exclusively) project financials, project presentation and rationale, packaging development, stakeholder management, project launch elements as well as the marketing campaign to support the innovation. Effective stakeholder management for the development of creative, digital assets, ATL & BTL communication, packaging, POS, market research and integrated marketing campaigns Conduct research to understand global and local market, consumer and industry trends for the purpose of driving awareness of key trends within the team to identify opportunities for innovation, highlight potential threats, shifts in consumer behaviour etc. Actively work with sales to understand the retail and wholesale landscape and their relative impact on the business, and how to optimise innovation, distribution, POS and marketing campaigns. Undertaking daily administrative tasks to ensure the functionality and coordination of the portfolio’s ’s activities. #J-18808-Ljbffr


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