Marketing Manager

3 weeks ago

Cape Town, South Africa AFMS Group (Pty) Ltd Full time
Key Accountabilities/ Principal Responsibilities
Marketing & Branding Functions
Evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.
Oversee, review and implement all marketing, advertising and promotional activities.
Responsible for the marketing of company products and services to the right market whether B2B or B2C.
Align digital marketing strategies with broader organisational objectives by collaborating with other divisional heads.
Develop an annual marketing plan in conjunction with the business divisions detailing the yearly activity to meet agreed company objectives.
Manage all aspects of print production, receipt and distribution.
Achieve frequent, timely and positive media coverage across all available media.
Manage the entire product line life cycle from strategic planning to tactical marketing activities.
Conduct market research in order to identify market requirements for current and future products.
Develop and implement a company-wide plan to push service for marketing purposes, working with all departments for its execution
 
Digital Marketing
Website management and reporting
Present digital marketing initiatives to key company stakeholders.
Plan and manage all digital marketing activities aligned to agreed marketing objectives
Ensure that Websites are current and ranked in the top 3 list of companies
Manage Linked-in and social media platforms
Research, track, and analyse consumer behaviours and trends and implement research into digital marketing strategies
Conduct testing and analyse digital performance data, implementing changes based on test results to enhance effectiveness
Identify, analyse, and measure trends and content to assess how well itâs performing and optimize user experience
 
Financial Management
Develop and manage budget, ensuring resources are allocated effectively to achieve marketing and brand awareness targets.
Deliver all marketing activity within the agreed budget.
Allocate resources effectively across various marketing channels.
Conduct cost-benefit analyses for new digital marketing initiatives to determine their feasibility and potential return on investment.
Ensure that all financial management practices within the marketing sphere adheres to the Companyâs policies and procedures
 
People Management
Lead, mentor, and develop a high-performing team of digital Provide guidance, support, and ongoing training to ensure team members meet and exceed performance targets.
Encourage frequent knowledge sharing between team members.
Determine and analyse development needs for the team and ensure that identified training requirements are budgeted for and executed.
 
Business Development
Identify trendsetter ideas by researching industry and related events, publications, and announcements, tracking individual contributors and their accomplishments.
Develop marketing /sales strategies with departments that will inform the digital and print media to create Call-to-Action marketing material
Ensure that all statutory and marketing related material for tender processes are up to date, relevant and supports the bid process within the business
Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
Enhance organization reputation by accepting ownership for accomplishing new and different requests/projects, exploring opportunities to add value to job accomplishments.
 
Relationship Building:
Collaborate closely with senior management and divisional teams to gather insights and align content initiatives within Company strategic goals.
Demonstrate the ability to interact and cooperate with all company employees.
Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high level of integrity.
Maintain professional internal and external relationships that meet company core values.
Proactively establish and maintain effective working team relationships with all support departments.
Staff performance management
 
Reporting:
Monthly division P&L reporting
Monthly website and social media trend analysis and reporting
Monthly marketing overview
Bi-Annual marketing summations

Key Skills and Experience
  
Marketing Degree/Diploma
Approximately 4-6 years of marketing and sales experience, preferably in the property/FM industry.
Experience and success in the Facilities Management sector is preferable.
Strong understanding of digital marketing tools and strategies.
Proficiency in SEO/SEM, email marketing, and display advertising.
Experience in Press and PR management
Strong command of the English language
Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives.
A willingness to travel.
Digital marketing management experience
Must be proficient in MS Office 2021 suite

People and Management Skill
User-Centric - understands and empathizes with the target audienceâs needs and preferences
Excellent communicator in conveying ideas and strategies
Resourceful â thinks outside the box and utilizes available resources effectively
Creative thinking â constantly looking for new ways to reach and engage
Highly Flexible - quickly adapts to changes in the market or technology.
Excellent collaboration skills - works well with others, fostering a team-oriented environment.
Passionate about digital marketing and stays updated with trends.
A strong understanding of customer and market dynamics and requirements.
A proven ability to oversee and implement all marketing, advertising and promotional activities.
Selling/Brand positioning to Customer Needs, demonstrating a passion for sales
Strong Presentation Skills
Energy Level
Professionalism
Demonstrate technical marketing skills and company product knowledge

Key result areas
National brand awareness, recognition and respect
Understand role of reporting to the business and internal clients alike
Understand interworking with various subsidiary teams to ensure that their strategic objectives are supported and realised
Understanding that feedback and communication is critical to success

Additional Responsibilities and Skills
The employee acknowledges that all duties performed will affect the companyâs ability to attract clients and therefore sales alignment to marketing initiative is key to measure effectiveness of marketing initiatives

Interested? Submit your CV now.
                                                                                         
All vacancies advertised by AFMS Group are in full adherence to South African labour legislation, including the Employment Equity Act, Labour Relations Act, and Basic Conditions of Employment Act.
 
We strive to create an inclusive workplace that values diversity and welcomes applications from all qualified individuals, regardless of race, gender, disability, or any other protected characteristic.
 
Our recruitment process is fair and equitable, focusing on the qualifications, skills, and experience that are relevant to each role. We ensure that all candidates are treated equally, and no discrimination will be tolerated.
 
By submitting your application, you consent to the processing of your personal information in accordance with the Protection of Personal Information Act 2014 (POPIA) for recruitment and hiring purposes.
 

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