Advertising Specialist: Social Media

2 weeks ago


Cape Town, South Africa Ackermans Full time

Advertising Specialist: Social Media Ackermans Cape Town, Western Cape, South Africa We’re looking for a passionate and creative Marketeer to manage the Social Media function within our Marketing Team Reporting to the Social Media Manager, you will be responsible for driving a relationship with our customers through social media, by showcasing relevant and engaging content. We're a fully in-office team, based at our Support Centre in Kuils River, Cape Town. So, what will you do: Engage with social media audiences and oversee brand visibility, engagement, and growth across platforms. Maintain strong relationships with online social communities. Manage campaign content, ensuring appropriate materials are uploaded and removed at correct times. Accurately capture the social media plan within promo grids. Ensure content aligns with Ackermans' content plan and business objectives. Brief the customer insights team on advanced analytics needed to understand the Ackermans social media customer and broader market. Use engagement posts to gain insight into customer behaviour relative to business objectives. Document institutional knowledge from existing interactions. Stay updated with new trends, measurement tools, best practices, benchmarking, and incorporate them into business plans. Continuously improve the Social Media Function through data analysis and actionable insights. What experience & qualifications do you need? Minimum of 4 years’ experience in social media / online editorial. Experience with Google Analytics. Experience in a retail environment is advantageous. National Diploma / Degree in Marketing Management or related field. Seniority level : Mid-Senior level Employment type : Full-time Job function : Marketing and Sales Industry : Retail #J-18808-Ljbffr



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