Advertising Specialist: Social Media

1 week ago

Cape Town, Western Cape, South Africa Ackermans Full time R150 000 - R200 000 per year

We're looking for a passionate and creative Marketeer to manage the
Social Media
function within our Marketing Team Reporting to the Social Media Manager, you will be responsible to drive a relationship with our customers through social media, by showcasing relative and engaging content.

We're a fully in-office team, based at our Support Centre in Kuils River, Cape Town.

So, what will you do?

  • Engagement
  • Responsible for overseeing the various social media platforms, ensuring brand visibility, engagement and growth on each platform.
  • Responsible for maintaining strong relationships with on-line social communities.
  • Campaign management: ensure that all relevant marketing material and possible content are uploaded to the relevant social media platforms and taken down at the appropriate time.
  • Ensure the social media plan is accurately captured in the various promo grids.
  • Ensure social media content executes on the Customer, Commercial and broader business objectives captured in the promo grids.
  • Ensure social media content is in line with Ackermans' content plan.
  • Customer Insight
  • Brief customer insights team on advanced analytics needed to gain a deeper understanding of the Ackermans social media customer AND our general target market.
  • Use engagement posts to gain additional insight into the customer according to business objectives.
  • Document the Institutional knowledge that has been generated through existing interactions.
  • Best in class
  • Ensure the business is kept up to date with new trends, measurement, best practice, benchmarking and tools, and that these (where relevant) are included in the business plans.
  • Continuously improve the Ackermans Social Media Function by capturing and analysing appropriate social data/metrics, and then acting on the information.

What experience & qualifications
do you need?

  • A minimum of 4 years' experience in social media / online editorial
  • Experience in working on Google Analytics
  • Experience within the retail environment is advantageous
  • National Diploma / Degree in Marketing Management or related field

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