EMEA Paid Media lead

EMEA Paid Media Lead Job Description Location Bryanston (hybrid) Closing date: end of day Thursday, 28th November As a person, you’re a learner – a natural leader – someone who is always taking initiative to make things better and bring others along with you. You live your life in alignment with the highest values of integrity and quality, always ensuring your responsibilities become a long-term success story. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. The Paid Media Lead is responsible for driving the transformation of paid media operations at Kimberly-Clark, setting new benchmarks for excellence and effectiveness across global markets. This role is pivotal in establishing a consumer‑centric, data‑driven approach to media planning and execution, ensuring that all initiatives align with business objectives and deliver measurable value. In this role, you will be responsible for: Media ROI Optimization: Lead the creation of a global media operations hub to enable advanced, data‑driven planning and optimization, elevating media performance in all markets. Capability Development: Partner with regional teams to build expertise in data‑driven media planning, analytics, and strategic media partnerships. Talent Leadership: Develop and mentor a high‑performing regional team, fostering collaboration both within Kimberly‑Clark and with external agency partners. Standardization: Implement a unified framework for measuring success in paid media, ensuring consistency in planning, execution, and optimization. Strategic Initiatives: Oversee transformative projects, including the review and redesign of paid media operations, development of global Joint Business Plans (JBPs), and collaboration with EMEA ABUs to support local market implementation. Lead the assessment and transformation of paid media strategies, ensuring alignment with global business goals. Develop and execute global JBPs, collaborating cross‑functionally to scale new operational models.> Support local markets in EMEA with the rollout and adoption of new media strategies and tools. About Us Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly‑Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly‑Clark products every day. We know these amazing Kimberly‑Clark products wouldn’t exist without talented professionals, like you. At Kimberly‑Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly‑Clark. Led by Purpose. Driven by You. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly‑Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works : flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our professional role, you’ll focus winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Minimum Job Requirements 3‑year bachelor’s degree / IMM Diploma. 5–10 years of comprehensive paid media experience across diverse markets, with a proven record in media planning and buying. Platform Expertise: Deep knowledge of leading platforms (YouTube, Meta, TikTok, Google) and emerging industry trends. Strategic Leadership: Ability to translate business and brand objectives into actionable media strategies and outcomes. Analytical Acumen: Strong skills in interpreting data from multiple sources to drive informed, data‑led media decisions. Cross‑Functional Collaboration: Demonstrated success working in matrixed environments and with external partners to achieve results. External Orientation: Skilled at leveraging agency and platform relationships to secure the best resources and capabilities. Technical Proficiency: Experience with media tracking, reporting tools, and running test‑and‑learn experiments; familiarity with Marketing Mix Modeling (MMM) studies. Market Understanding: In‑depth knowledge of the media landscape and strategies for unlocking growth within markets. Budget Management: Expertise in setting and managing budgets to maximize efficiency, effectiveness, and brand equity. Total Benefits Here are just a few of the benefits you’d enjoy working in this role for Kimberly‑Clark. For a complete overview, see South Africa As part of your Total Rewards package, you will be entitled to a comprehensive set of benefits. Benefits in South Africa Reward and recognition – to attract and retain the best talent we offer competitive pay. We reward excellence and high performance through annual performance related increases and employee recognition awards. Great support for good health – we value good health, and to support you, you will have various options for medical insurance with a 50% employer contribution and Gap cover. Planning for the future – Being a member of the Provident fund will provide you with savings to provide an income after retirement. Protection for you and your family in case of illness or injury – for peace of mind you will have Life cover, disability insurance and Funeral benefit. Learning and growth – our employees value the opportunities for professional and personal growth that we offer. A wide range of training is available with Study bursaries for external courses and an opportunity to apply for School fee bursaries for your children. Employee Wellbeing – our Thrive program covers Physical, Emotional, Mental and Financial wellbeing to help you be at your best, and our Employee Assistance Program (EAP) offers professional resources and tools to support you and your family. Time off – to help you manage your work life balance and cater for different stages of life, we offer attractive annual leave, and policies to cover maternity, paternity, adoption, and parental leave. Other – you will be able to enjoy discounted company products. Subsidized canteen meals and uniforms are provided at our mill locations. To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website. Fine Print For Kimberly‑Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly‑Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to relevant background checks carried out in South Africa. #J-18808-Ljbffr