Paid Media Specialist

1 day ago

Randburg, South Africa Prime South Africa Full time

Recruitment Specialist at Prime Meridian Direct We are seeking a proactive and highly motivated Paid Social Media Campaign Specialist to join our team and take our brand to new heights. The ideal candidate should have a sound knowledge in social media advertising & campaign management. This individual needs to have a passion for driving growth and the ability to integrate into a high performing team. You will be responsible implementing effective paid social media campaigns & tactics aimed at delivering high volume lead generation campaigns & scalable brand building initiatives across Meta & TikTok (with scope to integrate into new social media platforms). Responsibilities Develop, implement, and manage digital marketing campaigns across various social media channels Measure and report on the performance of all social paid marketing campaigns and assess against goals (ROI and KPIs). Research & plan emerging social media channels & placements. Research and deploy policy changes to social media platforms. Identify trends and insights and optimize spend and performance based on the insights. Plan, execute, and measure experiments. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple social channels and customer touchpoints. Requirements A degree/diploma/certificate in Digital Marketing or related fields At least 2 years' experience managing paid media campaigns, with a proven track record of success. Meta Ads (FB & Instagram) TikTok Google Ads (Including YouTube) - Advantageous LinkedIn (Advantageous) Proficiency in analytics tools (e.g., Facebook Insights & Reporting suite) and experience in interpreting data to make informed decisions. Excellent communication and collaboration skills to work effectively with cross functional teams. Creativity and innovation in developing advertising strategies and campaigns. Ability to work within a team environment, manage multiple projects, and meet deadlines in a dynamic environment. Advantageous Certification in Facebook blueprint, TikTok Media Buying Certification or Google Analytics, Google Ads Certification. Work experience in Financial Services (Short term Insurance), Retail e‑commerce, digital media buying and entertainment or in an OTT organization SEM experience in current or prior roles Seniority Level Associate Employment Type Full-time Job Function Marketing and General Business Industry Insurance Referrals increase your chances of interviewing at Prime South Africa by 2x #J-18808-Ljbffr

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