Brand Manager

2 months ago

Cape Town, South Africa Specd Full time
Job Title:                              Brand Manager
Employment Type:             Permanent/ Onsite
Location:                              Western Cape, CPT - CBD

JOB CONTEXT:

As our Brand Manager, you will play a pivotal role in shaping and amplifying our brand presence. You will create captivating marketing initiatives across print, web, social media, and broadcast that engage and excite our audience. Your creative vision will drive the planning and execution of unforgettable events that bring our brand to life and foster connections within the community. In addition, you will lead our corporate responsibility programs, ensuring we make a positive impact while enhancing our brand image. You will also develop strategic sponsorships that elevate our visibility and reach, positioning us as a leader in the market. If you're ready to make a significant impact and bring our brand to the forefront, this is the role for you

KEY ACCOUNTABILITIES:

  • Work alongside the Chief Marketing Officer and Creative Director to develop the companyâs Brand and CI guidelines aligned to the overall Brand strategy, and customised to market segmentation, based on an analysis of competitor product offerings in the online gaming industry.
  • Define and manage the Companyâs brand communication strategy using a variety of media, initiatives and campaigns.
  • Own the development and messaging of the companyâs brand narrative.
  • Recommend strategies to position the brand for growth and for increasing brand salience amongst both the Companyâs customers and the target demographic.
  • Develop and manage the development and distribution of internal communication around brand and CI requirements and standards to all staff to ensure effective and consistent messaging aligned to the strategy and standards.
  • Create innovative solutions and plans to target new markets and opportunities and optimise return on investment of brand campaigns.
  • Research and analyse industry trends, consumer insights and public perceptions on a regular basis, and ensure the companyâs brand is positioned correctly, translating brand elements into plans and go-to-market campaigns.
  • Work alongside agencies, to monitor product distribution and consumer reactions through focus groups and market research.
  • Collaborate with properties to identify and unlock opportunities, including branding, marketing and activations, joint promotions, retail and other opportunities to grow the companyâs presence.
  • Develop a marketing calendar for inclusion / participation at properties (for example the own Thursdays campaign).
  • Manage the design, delivery and sign off of collateral (videos, billboards, screens, physical branding elements) to create a brand presence for company at properties.
  • Work with head of marketing to oversee new and ongoing marketing and advertising activities including the production of TV commercials, radio campaigns, OOH, print advertisements, on site activations and liaising with agency and the marketing team.
  • Manage the marketing plans, and design, execute deliver and sign off on all OOH Work with the companyâs retail to create more of a presence for retail stores and identify any branding requirements around the space.
  • Design brand marketing plans for major sporting events (e.g. NGC, Poker Tour, etc.), working and integrating with the marketing team around delivering customer communications and utilising a range of communication channels as part of the campaign delivery.
  • Design and deliver branding at events and trade shows, ensuring that the use of the Companyâs logo meets brand values and company guidelines.
  • Working with PR agencies, the events team and properties to co-ordinate activations and distribute PR aligned to the companyâs PR strategy.
  • Work with the Chief Marketing Officer, VIP team and marketing co-ordinator to develop budgeting; costing and production of branding assets for the company, e.g. stadium / suite branding, car branding, property branding opportunities, Company Merch, company vouchers etc.
  • Monitor brand health and brand growth.
  • Co-ordinate partnerships and barter agreements.
  • Monitor quality of campaign deliverables in line with objectives and timelines stipulated in the strategy and campaign plan, and complete post mortem feedback from operations and other stakeholders to evaluate the success and relevance of the promotions and campaigns, and assess ROI and KPIs.
  • Build relationships with influencers, journalists, media outlets and public figures.
  • Oversee social media accounts and ensure brand consistency.
  • Create designs and layouts for media outlets.
  • Write pitches, blog posts and articles, and supervise the sign off of marketing literature campaigns, ensuring the designs and messages meet the company brand and regulatory guidelines.
  • Maintain trademarks and domains, ensuring these are kept up to date, renewed when needed or cancelled when not needed anymore.
  • Maintain a repository of the companyâs brand logos and imaging for use by teams for advertising.
  • Brief and manage vendors, including the sourcing and selecting of sponsors to assist in meeting prizes.
  • Review month end analysis and reports in line with ROI and effectiveness of campaigns and conduct impact analysis to continuously improve promotional mechanics and ensure that system and reporting supports business objectives.
  • Where agreed, be responsible for sign offs on marketing collateral and campaigns.
  • Be a conduit between the company and the companyâs (central marketing); and work with the head of marketing to ensure alignment with Companyâs brand / marketing.
 
 
 

QUALIFICATION & EXPERIENCE REQUIREMENTS:

1. Years of Experience:
  • 10 yearsâ experience in brand management with at least 5 years in-depth experience coordinating brand marketing activities and campaigns.
  • Experience managing a brand across multiple markets.
  • Experience in the sports betting industry is an advantage.

QUALIFICATIONS:
  • 3-Year Degree in Marketing or Communications

CORE BEHAVIOURAL COMPETENCIES:
  • Conceptualising 
  • Problem solving.
  • Analyzing.
  • Collecting information.
  • Innovating and Creating Solutions.
  • Integrating (Connecting, collaborating; Managing Conflict).
  • Organising and implementing.
  • Emotional Maturity.
  • People management.
Technical proficiency:

  • Campaign planning and management.
  • Consumer research.
  • Brand management.
  • Reporting skills.
  • Project management.
  • Networking.
  • Analysis and Interpretation of Business Intelligence.
  • Business & financial acumen.
  • Proficient Computer Skills â MS Office.
  • Social Media management.
 
 Know-how:

  • Requires specialised theoretical knowledge and processes relating to sports betting promotion practices, processes and regulations.
  • Specialised understanding of Business Information and Analytics & how it drives promotions.
  • Rolling 12-month plan involves conducting the planning of activities to meet and optimise new business projects.
  • Organise, plan and prioritise execution plan for self and team to ensure seamless execution and maximum impact.
  • Interact with stakeholders - influencing, motivating and encouraging specific behaviour.
Problem-solving:

  • Apply business acumen and sound common sense to the development and management of promotions within regulated standards.
  • Monitor potential opportunities, risks and challenges.
  • Deal with diverse problems in own area, using judgment and discretion to resolve them.
  • As a specialist in the field, support Units with problem solving and risk mitigation.
 
Accountability:

  • Design and develop the companyâs brand promotions and campaigns.
  • Provide information and make recommendations to meet requirements.
  • Solve a wide range of problems & deal with these sensitively and within operational/procedural limitations.
  • Arbitrate / resolve difficult conflict situations / complaints /issues / disputes within stakeholder network.
  • Optimise and streamline existing systems and processes to support the strategic success of the companyâs marketing promotions and campaigns which impacts the achievement of revenue targets.

PACKAGE & REMUNERATION:

  • Salary will be commensurate with experience and qualifications.

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