Brand Manager

2 months ago

Cape Town, South Africa Specd Full time
Job Title:                              Brand Manager
Employment Type:             Permanent/ Onsite
Location:                              Western Cape, CPT - CBD

JOB CONTEXT:

As our Brand Manager, you will play a pivotal role in shaping and amplifying our brand presence. You will create captivating marketing initiatives across print, web, social media, and broadcast that engage and excite our audience. Your creative vision will drive the planning and execution of unforgettable events that bring our brand to life and foster connections within the community. In addition, you will lead our corporate responsibility programs, ensuring we make a positive impact while enhancing our brand image. You will also develop strategic sponsorships that elevate our visibility and reach, positioning us as a leader in the market. If you're ready to make a significant impact and bring our brand to the forefront, this is the role for you

KEY ACCOUNTABILITIES:

  • Work alongside the Chief Marketing Officer and Creative Director to develop the companyâs Brand and CI guidelines aligned to the overall Brand strategy, and customised to market segmentation, based on an analysis of competitor product offerings in the online gaming industry.
  • Define and manage the Companyâs brand communication strategy using a variety of media, initiatives and campaigns.
  • Own the development and messaging of the companyâs brand narrative.
  • Recommend strategies to position the brand for growth and for increasing brand salience amongst both the Companyâs customers and the target demographic.
  • Develop and manage the development and distribution of internal communication around brand and CI requirements and standards to all staff to ensure effective and consistent messaging aligned to the strategy and standards.
  • Create innovative solutions and plans to target new markets and opportunities and optimise return on investment of brand campaigns.
  • Research and analyse industry trends, consumer insights and public perceptions on a regular basis, and ensure the companyâs brand is positioned correctly, translating brand elements into plans and go-to-market campaigns.
  • Work alongside agencies, to monitor product distribution and consumer reactions through focus groups and market research.
  • Collaborate with properties to identify and unlock opportunities, including branding, marketing and activations, joint promotions, retail and other opportunities to grow the companyâs presence.
  • Develop a marketing calendar for inclusion / participation at properties (for example the own Thursdays campaign).
  • Manage the design, delivery and sign off of collateral (videos, billboards, screens, physical branding elements) to create a brand presence for company at properties.
  • Work with head of marketing to oversee new and ongoing marketing and advertising activities including the production of TV commercials, radio campaigns, OOH, print advertisements, on site activations and liaising with agency and the marketing team.
  • Manage the marketing plans, and design, execute deliver and sign off on all OOH Work with the companyâs retail to create more of a presence for retail stores and identify any branding requirements around the space.
  • Design brand marketing plans for major sporting events (e.g. NGC, Poker Tour, etc.), working and integrating with the marketing team around delivering customer communications and utilising a range of communication channels as part of the campaign delivery.
  • Design and deliver branding at events and trade shows, ensuring that the use of the Companyâs logo meets brand values and company guidelines.
  • Working with PR agencies, the events team and properties to co-ordinate activations and distribute PR aligned to the companyâs PR strategy.
  • Work with the Chief Marketing Officer, VIP team and marketing co-ordinator to develop budgeting; costing and production of branding assets for the company, e.g. stadium / suite branding, car branding, property branding opportunities, Company Merch, company vouchers etc.
  • Monitor brand health and brand growth.
  • Co-ordinate partnerships and barter agreements.
  • Monitor quality of campaign deliverables in line with objectives and timelines stipulated in the strategy and campaign plan, and complete post mortem feedback from operations and other stakeholders to evaluate the success and relevance of the promotions and campaigns, and assess ROI and KPIs.
  • Build relationships with influencers, journalists, media outlets and public figures.
  • Oversee social media accounts and ensure brand consistency.
  • Create designs and layouts for media outlets.
  • Write pitches, blog posts and articles, and supervise the sign off of marketing literature campaigns, ensuring the designs and messages meet the company brand and regulatory guidelines.
  • Maintain trademarks and domains, ensuring these are kept up to date, renewed when needed or cancelled when not needed anymore.
  • Maintain a repository of the companyâs brand logos and imaging for use by teams for advertising.
  • Brief and manage vendors, including the sourcing and selecting of sponsors to assist in meeting prizes.
  • Review month end analysis and reports in line with ROI and effectiveness of campaigns and conduct impact analysis to continuously improve promotional mechanics and ensure that system and reporting supports business objectives.
  • Where agreed, be responsible for sign offs on marketing collateral and campaigns.
  • Be a conduit between the company and the companyâs (central marketing); and work with the head of marketing to ensure alignment with Companyâs brand / marketing.
 
 
 

QUALIFICATION & EXPERIENCE REQUIREMENTS:

1. Years of Experience:
  • 10 yearsâ experience in brand management with at least 5 years in-depth experience coordinating brand marketing activities and campaigns.
  • Experience managing a brand across multiple markets.
  • Experience in the sports betting industry is an advantage.

QUALIFICATIONS:
  • 3-Year Degree in Marketing or Communications

CORE BEHAVIOURAL COMPETENCIES:
  • Conceptualising 
  • Problem solving.
  • Analyzing.
  • Collecting information.
  • Innovating and Creating Solutions.
  • Integrating (Connecting, collaborating; Managing Conflict).
  • Organising and implementing.
  • Emotional Maturity.
  • People management.
Technical proficiency:

  • Campaign planning and management.
  • Consumer research.
  • Brand management.
  • Reporting skills.
  • Project management.
  • Networking.
  • Analysis and Interpretation of Business Intelligence.
  • Business & financial acumen.
  • Proficient Computer Skills â MS Office.
  • Social Media management.
 
 Know-how:

  • Requires specialised theoretical knowledge and processes relating to sports betting promotion practices, processes and regulations.
  • Specialised understanding of Business Information and Analytics & how it drives promotions.
  • Rolling 12-month plan involves conducting the planning of activities to meet and optimise new business projects.
  • Organise, plan and prioritise execution plan for self and team to ensure seamless execution and maximum impact.
  • Interact with stakeholders - influencing, motivating and encouraging specific behaviour.
Problem-solving:

  • Apply business acumen and sound common sense to the development and management of promotions within regulated standards.
  • Monitor potential opportunities, risks and challenges.
  • Deal with diverse problems in own area, using judgment and discretion to resolve them.
  • As a specialist in the field, support Units with problem solving and risk mitigation.
 
Accountability:

  • Design and develop the companyâs brand promotions and campaigns.
  • Provide information and make recommendations to meet requirements.
  • Solve a wide range of problems & deal with these sensitively and within operational/procedural limitations.
  • Arbitrate / resolve difficult conflict situations / complaints /issues / disputes within stakeholder network.
  • Optimise and streamline existing systems and processes to support the strategic success of the companyâs marketing promotions and campaigns which impacts the achievement of revenue targets.

PACKAGE & REMUNERATION:

  • Salary will be commensurate with experience and qualifications.

  • SEO Account Manager

    5 months ago

    Cape Town, South Africa SEO Brand Full time

    **Job description** **Search Engine Optimization Specialist - Account Manager** SEO Brand is proud global digital agency working with some of the most recognizable brands in the world....and we are GROWING. We are looking to add to our international product delivery team and would like for you to apply. **Job description** We are looking for a remote...

  • Brand Manager

    2 weeks ago

    Cape Town, South Africa AVI Limited Full time

    **Indigo Brands**, based in Cape Town, is a subsidiary of AVI Limited (AVI). Indigo Brands has been a manufacturer and distributor of global brands Yardley and Lenthéric since 1995 and is a leader in personal care and beauty products, including female and male perfumed body spays, roll-on deodorants, body care, face care, colour cosmetics and liquid...

  • Brand Manager

    3 months ago

    Cape Town, South Africa Prestige Cosmetics Group Full time

    **Job Description: Brand Manager** **Position**: Brand Manager **Department** : Marketing **Location**: Cape Town **Reporting to** : Marketing Manager **Purpose of the Role** To develop the brand strategies in South Africa and optimise the A&P investment tools, ensuring a 360̊ approach to all marketing strategies, ultimately growing market share,...

  • Brand Manager

    5 months ago

    Cape Town, South Africa Staff Connection Full time

    Are you passionate about shaping brand identities and driving strategic marketing initiatives? Do you thrive in dynamic environments where creativity meets business acumen? If so, we have the perfect opportunity for you! Join our client's team as a Brand Manager and play a pivotal role in crafting and executing innovative marketing strategies that captivate...

  • Brand Manager

    2 months ago

    Cape Town, South Africa Edward Snell Full time

    **Role Overview** Edward Snell is South Africa's largest independent spirits group. We produce, distribute, sell, and market award-winning local and international brands, and we're looking for an experienced Brand Manager to join our team in Cape Town. **Qualifications & Experience** - A Marketing Degree or Diploma is essential - A minimum of 5 years brand...

  • Brand Manager

    1 month ago

    Cape Town, South Africa Edward Snell Full time

    Role Overview Edward Snell is South Africa's largest independent spirits group. We produce, distribute, sell, and market award-winning local and international brands, and we're looking for an experienced Brand Manager to join our team in Cape Town. Qualifications & Experience - A Marketing Degree or Diploma is essential - A minimum of 5 years brand...

  • Brand Manager

    5 months ago

    Cape Town, South Africa Sanlam Full time

    **What will you do?** - This exciting opportunity for a** Brand Manager **is available in the Corporate Brand department based in **Bellville, Cape Town or Alice Lane, Sandton.** - The Brand Manager interacts cross-functionally on a companywide level (mainly on a management and senior management level) and directs and works closely with the creative agency;...

  • Brand Manager

    1 month ago

    Cape Town, Western Cape, South Africa Integration Resourcing Full time

    Brand Manager – FMCGCape TownOur Client is South Africa's largest independent spirits group, producing, distributing, selling, and marketing award-winning local and international brands.Job SummaryWe are seeking a Brand Manager to oversee one of our key Brands, requiring a Marketing Related Degree/Diploma and a minimum 5 years' experience in...

  • Brand Manager

    3 months ago

    Cape Town, South Africa Time Personnel Full time

    **Job Overview**: **Date Posted**: Posted 17 hours ago- **Location**: Cape Town, Western Cape- **Job Title**: Brand Manager- **Education Level**: Diploma- **Job Level**: Intermediate- **Minimum Experience**: 3 - 5 Years**Brand Manager position available in Cape Town.**: Are you passionate about luxury brands and have a flair for managing high-end brand...

  • Brand Manager

    6 months ago

    Cape Town, South Africa Southern Oil Full time

    **Description**: The primary responsibility of this position is to be a brand custodian for overseeing brand-related projects and working closely with marketing teams to execute the projects. The Brand Manager will develop brand strategies for the company and oversee a wide array of business functions including branding, communication channels, product...

  • Brand Manager

    5 months ago

    Cape Town, South Africa Newmark Hotels Full time

    **Scope and purpose of job** Support the Head of Marketing in the day to day running and management of the Newmark Hotel & Reserves portfolio. As a Brand Manager, you will be responsible for developing and implementing brand strategies that enhance our company's reputation and drive brand awareness. This position play’s a critical role in maintaining and...

  • Brand Manager

    4 weeks ago

    Cape Town, Western Cape, South Africa Specd Full time

    We are seeking a highly skilled Brand Manager to join our team at Specd. As a key member of our marketing department, you will play a pivotal role in shaping and amplifying our brand presence.Key Responsibilities:Develop and implement brand marketing strategies to increase brand awareness and drive business growth.Work closely with the Chief Marketing...

  • Brand Manager

    2 months ago

    Cape Town, South Africa SPECD (Pty) Ltd Full time

    Join Our Team as Brand Manager and Spark the Fun!Are you ready to take the lead in an exciting adventure? As our Brand Manager, you’ll be the driving force behind our brand strategy, making us the top choice in sports betting and online gaming!You’ll create captivating marketing initiatives across print, web, social media, and broadcast that get everyone...

  • Brand Manager

    5 months ago

    Cape Town, South Africa Pollock and Associates Full time

    Brand Manager FMCG / Food & Bev /Agri Northern Suburbs, Cape Town - Western Cape - South Africa Join our clients team as a Brand Manager in the FMCG sector and take charge of strategic brand leadership. Reporting to the Portfolio Manager, you must leverage your skills to design and execute impactful brand communication and activations, achieving measurable...

  • Brand Manager

    5 months ago

    Cape Town, South Africa Armstrong Appointments Full time

    We are seeking an experienced retail/FMCG brand manager to join a dynamic and progressive team. Main job function Ensures Brand volume and value growth in line with the Portfolio PlanDevelop brand strategies that are aligned to the brand role in the portfolio and the context of the current environment & trendsOn time and in full execution of brand activity...

  • Brand Manager

    5 months ago

    Cape Town, South Africa Edward Snell Full time

    **QUALIFICATION & EXPERIENCE** - Marketing Related Degree/Diploma. - Minimum 5 years’ brand related experience within a FMCG/Retail/Liquor environment. **SKILLS AND ATTRIBUTES** - Proven capability in designing and implementing brand communication and activations, with measurable results aligned to brand objectives. - Strategic, creative, innovative...

  • Brand Manager

    2 months ago

    Cape Town, South Africa Specd Full time

    Job Title:                              Brand ManagerEmployment Type:             Permanent/ OnsiteLocation:                              Western Cape, CPT - CBDJOB CONTEXT: As our Brand Manager, you will play a pivotal role in shaping and...

  • Brand Manager

    4 weeks ago

    Cape Town, Western Cape, South Africa SPECD (Pty) Ltd Full time

    Job Title: Brand ManagerJob Summary:We are seeking a highly skilled Brand Manager to join our team at SPECD (Pty) Ltd. As a Brand Manager, you will be responsible for developing and implementing our brand strategy, creating captivating marketing initiatives, and leading our corporate responsibility programs.Key Responsibilities:* Develop and implement our...

  • Brand Manager

    5 months ago

    Cape Town, South Africa HumanValue Full time

    Our client is seeking a **Brand Manager (Skincare)** who is driven by creating new, innovative marketing ideas that disrupt the beauty world. This person will be responsible for leading the creation and execution of innovative, integrated and cost effective 360° marketing plans to drive sales, energize consumer engagement, and build brand awareness. You...

  • Brand Manager

    6 months ago

    Cape Town, South Africa BCE Food Service Equipment Full time

    A vacancy for a Brand manager has become available at our Cape Town branch. The Brand Manager will be responsible for looking after an array of BCE brands. **Main duties will include but will not be limited to**: - Lead generation and prospecting for the brands. - Responsible for the growth of new and current business for these brands. - Lead generation...