PR, Marketing and Communication Specialist

PR, Marketing and Communication Specialist Zoomlion has covered more than 100 countries and regions worldwide and has already made market arrangements to follow the Belt and Road initiative. Zoomlion products have been well sold to the markets in the Middle East, South America, Africa, Southeast Asia, Russia as well as many high-end markets in the USA, Europe and Australia. The company has subsidiaries in nearly 20 countries in the East Asia, Southeast Asia and Europe, etc., also industrial and technological parks in Italy, Germany, India, Brazil and Belarus as well as more than 50 resident offices around the world. Centered on UAE and Brazil, logistics network and parts supply system with worldwide coverage are gradually set up. Zoomlion has branches across South Africa and is ranked 4th globally in its industry. Vacancy: Public Relations, Marketing and Communication Specialist - Non EE/AA Marketing Strategy Development: Collaborate with the marketing team to create comprehensive marketing plans and strategies that align with the company's goals and objectives. Content Creation: Produce high-quality content for various platforms, including websites, blogs, social media, email campaigns, press releases, and marketing collateral. Social Media Management: Develop and execute social media strategies to increase engagement, grow the company's online presence, and build brand awareness. Campaign Management: Plan, execute, and monitor marketing campaigns across different channels to ensure they meet performance metrics and objectives. Market Research: Conduct market research to identify new opportunities, understand market trends, and provide insights for strategic decision-making. Brand Management: Ensure consistent brand messaging and identity across all marketing materials and communications. Public Relations: Build and maintain relationships with media, influencers, and other stakeholders to secure positive coverage and enhance the company's reputation. Analytics and Reporting: Track and analyze the performance of marketing campaigns and initiatives, providing regular reports and recommendations for improvement. Event Planning: Organize and coordinate events such as trade shows, conferences, webinars, and product launches to promote the products and services. Collaboration: Work closely with cross-functional teams, including sales, HR, product development, and customer service, to ensure cohesive marketing efforts. Responsibilities: Plan and implement the brand promotion plan in accordance to the organization’s development strategy; Operate the organization’s official website and social media accounts, and increase the activity and number of followers on the media platform; Write news, media advertisements timely, and enhance brand influence; Plan and organize offline activities, including the coordination and execution of overseas exhibition promotion activities, communication with agents and customers; and Brand graphic design, edit brand videos, sample brochures, advertisements, etc. Qualifications: Tertiary qualification - Public relations, Marketing, Communication or similar field. 3 years experience and familiarity with the local market trends. Familiar with Photoshop, Premiere Pro, Canva and Adobe Illustrator. Please provide a link or portfolio of work you have completed previously. Seniority level: Associate Employment type: Full-time Job function: Public Relations, Art/Creative, and Marketing Industries: Machinery Manufacturing, Agriculture, Construction, Mining Machinery Manufacturing, and Industrial Machinery Manufacturing Location: Johannesburg, Gauteng, South Africa #J-18808-Ljbffr