Manager - Performance Marketing, Digital Business

Career Opportunities: Manager - Performance Marketing, Digital Business (3057) Requisition ID3057 -Posted -Digital (0008) -1003 Position: Manager - Performance Marketing Job Purpose: We are seeking a dynamic and results-driven Performance Marketing Manager to take full ownership of developing and executing high-impact, data-driven marketing strategies. The ideal candidate is proactive, agile, and thrives in a fast-paced digital environment. The candidate will be responsible for driving subscriptions and viewership growth by leveraging consumer insights, market analytics, and continuous optimization. Qualifications & Experience: 6–8 years of experience in digital marketing, performance marketing, or a similar growth-focused role. Hands-on expertise in managing performance marketing campaigns across multiple digital channels. Strong analytical mindset with a data-first approach to decision-making. Proactive, self-starter mentality with the ability to work independently and drive results. Key Responsibilities: Analyse historical trends in brand and content performance to identify scalable opportunities. Stay ahead of industry trends, tracking publisher data from platforms like Google, Facebook, and emerging digital channels. Adapt strategies quickly based on changing market dynamics and consumer behaviour. Devise and implement performance marketing plans that align with business goals. Translate marketing objectives into actionable and measurable growth plans with clear KPIs. Build and execute multi-channel campaigns across Facebook, Google, affiliates, and programmatic platforms with a test-and-learn approach. Collaborate with internal and external teams to ensure seamless execution of marketing plans. Take end-to-end ownership of performance marketing strategies and execution. Data-Driven Optimization & Growth Hacking: Own the marketing funnel—monitor, analyse, and optimize campaigns in real-time for maximum efficiency and ROI. Leverage advanced analytical tools such as AppsFlyer, Google Analytics, and Looker to track performance and uncover actionable insights. A/B test creatives, messaging, and audience targeting to continuously improve campaign effectiveness. Work closely with the analytics team to iterate fast and scale winning strategies. Sony Pictures Networks is home to some of India’s leading entertainment channels such asSET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work. - Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years - Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India - Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices. The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary 3. Relevant understanding of the industry & business 6. Takes Initiative/ Energizes others with his/her passion 7. Proactively seeks newer and better ways of operating 8. Displays " Can Do" energy/ Is resourceful and persistent in overcoming obstacles 9. Demonstrates accountability and is decisive in taking prudent risks/ Stretches to take risks that he/she believes in 10. Takes responsibility for failures and learns from them/Suggests improvements 11. Is comfortable taking hard calls and making decisions for own area 12. Empowers the team and supports new ideas and data 13. Requires minimal supervision and direction 14. Is a strong team player, owns & celebrates success of the team or a team member 15. Strives for excellence as an individual and as a team member 17. Anticipates & proactively drives change 18. Challenges status quo & pushes persistently for change, simplification & speed 19. Is respected & inspires respect 20. Is a willing listener/Frequently leverages others ideas to improve own work area 21. Operates with unyielding Integrity 22. Collaborates with others in an open and transparent manner 23. Does not hesitate to give timely and honest feedback #J-18808-Ljbffr