Product Marketing Supervisor

2 weeks ago

Sandton, South Africa RMG Recruitment Full time

Based in Sandton and the successful incumbent will be responsible to lead and coordinate the strategic efforts of the product marketing team to ensure the successful introduction, promotion, and lifecycle management of the OEM Brand products in BNLE markets.

Responsibilities:

  • Continually benchmark products vs competitor offerings and monitor industry developments for threats and opportunities to propose appropriate action.
  • Development of strategic product plans to meet customer requirements (i.e. Rationale, range, specification, positioning, pricing, volumes, and model mix)
  • Provide research and technical data for all Product Concepts to be used for initial input and planning for the following areas: Product milestones, Lifecycle ideas, Retail to FOB evaluations, Product Requests.
  • Implementation of product plans as NSO representative in cross divisional project team meetings, PMM and Pricing Meeting.
  • Support the respective Product Specialist in Local Team meetings and Take to Market meetings.
  • Supervising the new vehicle introduction process to ensure all deadlines are met and launches are not delayed.
  • Development of Product Bulletins for the dealer organization regarding all product innovation or changes.
  • Ensuring the accuracy of the monthly Pricing Report and negotiating the annual price positioning strategy recommended for the market.
  • Supervision of the price indexing methodology to ensure correct price positioning and model build-up for all products relative to competitors.
  • Managing the planning and implementation of feasibility studies for potential models to be imported into South Africa, including vehicle clinics.
  • Supervising and developing reporting staff by the setting of work-related objectives, appraising performance and behaviour and where necessary, initiating/providing specialist training so as to maximize the potential of individuals to maintain a high-performance culture and team motivation

Qualification

A formal 3-year bachelor’s degree/National Diploma from a recognized tertiary institution, preferably in Commerce/Finance/Marketing/Business Management

Experience Needed

  • 2 years product planning experience (Previous product planning experience in automotive industry will be ideal).
  • 5 years ‘experience in engineering, volume planning, market research or brand management.
  • 3 years ‘supervisor experience

Essentials

  • Strategic and conceptual thinking capability
  • Strong understanding of Marketing/Sales.
  • Sound understanding of automotive market and competitive environment.
  • Analytically minded with the ability and inclination to work with detail.
  • Good communication skills (oral and written)
  • Technical understanding of vehicle systems and technology, with specific reference to OEM Products
  • Demonstrate leadership and team management skills.

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