Email Designer

4 weeks ago

Cape Town, South Africa The Legends Agency Full time

Location: Cape Town, South Africa (Hybrid/Onsite preferred)Job Type: Full-Time | PermanentExperience Level: Mid-level (2-3 years)Salary: R25,000 - 35 000 pmAbout the RoleWe are seeking a talented and creative Email Designer with expertise in Klaviyo and Figma to join our growing digital marketing team. The ideal candidate will have 2-3 years of hands-on experience designing and building email campaigns within Klaviyo, and a strong background in Figma for layout and visual design.This role is ideal for a self-starter who thrives in a fast-paced environment and is passionate about creating beautifully crafted, conversion-driven email content.Key ResponsibilitiesDesign visually engaging email templates using Figma, in line with brand guidelines and campaign strategy.Build and implement responsive email campaigns in Klaviyo, ensuring cross-device compatibility and optimal user experience.Work closely with the CRM Manager, copywriters, and marketing team to translate campaign briefs into actionable email sequences.Apply email marketing best practices, including CTAs, layout hierarchy, and image optimization.Create and manage Klaviyo flows, including automation, segmentation, A/B testing, and personalization logic.Maintain and enhance design systems for email components and reusable assets in Figma.Monitor and report on email performance (open rates, click rates, conversion), making design-led improvements where appropriate.Stay updated with trends in email design, accessibility standards, and Klaviyo feature releases.Required Skills and Experience2-3 years of experience designing and building emails specifically within the Klaviyo ecosystem.Proficient in Figma, with the ability to design polished UI layouts that are developer- and email-friendly.Solid understanding of email HTML/CSS you dont need to code from scratch, but should understand how your design will render.Experience designing for mobile-first and responsive email layouts.Familiar with email marketing KPIs and how to iterate on design to improve them.Excellent attention to detail, consistency, and pixel-perfect execution.Strong collaboration and communication skills.Ability to manage multiple projects and meet tight deadlines.Desirable (Bonus) SkillsExperience with eCommerce platforms like Shopify or WooCommerce.Basic knowledge of Klaviyo data structures (tags, custom properties, event triggers).Understanding of GDPR and email compliance.Familiarity with email testing platforms like Litmus or Email on Acid.Motion or interactive email experience using animated GIFs or CSS transitions.Salary RangeMarket-related and dependent on experience. This is a mid-level role, with salary typically ranging from R25,000 R35,000 gross per month.

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