Digital Strategist
4 days ago
Senior Digital Marketing Strategist - Agency role
Key Roles & Responsibilities:
- Drive strategic digital thinking within the agency and with clients.
- Deeply understand clients, their businesses, objectives their brands.
- Present to digitally savvy C-suite clients, leading discussions that build trust and establish the agencys thought leadership.
- Be the agency's go-to expert for digital insights and recommendations and lead digital innovation by staying ahead of new trends and developments.
- Proactively develop strategies, measurement plans, and proposals that add value for both teams and clients.
Strategic Work
- Deliver comprehensive reports, research, analysis, audits, planning, pitches, and strategy presentations to help teams and clients achieve their goals.
- Develop digital strategies including behavior analysis, customer personas, segmentation, online consumer journeys, best practice channel recommendations and landscape analysis.
- Produce work that spans across various platforms, including websites, apps, e-commerce platforms, SEO, social media, content, influencer marketing, direct marketing, eCRM, and performance marketing.
- Continuously conduct competitor, industry, trend and digital landscape reviews to keep strategies cutting-edge and competitive.
- Outlook: A positive attitude towards tight deadlines and ability to problem solve and thrive under pressure.
- Communication: Exceptional presentation, verbal, telephonic and written skills.
- Analytical & Project Management Skills: Strong capability in analysing data and managing time and projects effectively.
- Interpersonal Skills: Excellent ability to collaborate and build relationships.
- Attention to detail
- Organisational Skills: Highly organized, deadline-driven, and thriving in a fast-paced environment.
- Market Understanding: Deep knowledge of the South African market and its demographic nuances in relation to digital channels and consumer behavior.
- Digital Expertise: Extensive understanding of various digital marketing channels and how to strategically use them to achieve brand and business goals.
- Tools Proficiency: Comfortable with MAC, Microsoft Office, Google products, and tools like Google Analytics, Tag Manager, Data Studio, Search Console, Falcon, Brandwatch, GWI, Similar Web, AWR, Screaming Frog, and Stellar.
- Adaptability: Demonstrated grasp of emerging digital tools and trends.
- Be Mobile: A valid, driver's license and own transport is essential. For this role you will need the ability to attend workshops, client meetings and presentations.
- Relevant Degree/Diploma in advertising, marketing, communication science, or a related field.
- Proven Expertise: Experience as a Digital Strategist or Digital Marketing Manager, specialising in channel strategies, insights, and e-commerce journeys.
- 3 years + in a leadership role
- 5 years + Strategy experience
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