Social Media Specialist

2 weeks ago

Umhlanga, South Africa Sandi Crowther Recruitment Full time

What we're looking for:Bachelors Degree in Marketing, Communications, or related field2+ years experience as a Social Media Specialist or ManagerDemonstrated success in growing social communities and executing high-performing campaignsExperience managing influencer and paid social initiativesProficient in Sprout Social, Hootsuite, or similar toolsStrong copywriting, communication, and analytical skillsThrives in a fast-paced environment and manages multiple projects with easeDeep understanding of social platforms, algorithms, and emerging trendsKey ResponsibilitiesDevelop and execute a powerful social media strategy Align campaigns with overall marketing and business objectivesCollaborate with the Head of Marketing and internal teams to ensure seamless brand storytellingMentor the Customer Support team to maintain a unified and engaging online presencePlan and manage dynamic content calendars across Facebook, Instagram, TikTok, X, LinkedIn, and YouTubeBrief Designers and Creators to deliver scroll-stopping visuals and videosConceptualise and execute engaging campaigns, competitions, and influencer collaborationsManage budgets for influencer partnerships and giveawaysDefine key metrics, track performance, and report actionable insightsContinuously refine strategies based on engagement metrics and audience insightsBrainstorm fresh, exciting ideas that spark engagement and community connectionPartner with the paid media agency to ensure synergy between organic and paid social effortsContribute to creative testing and performance optimisation

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