Sales, trade and marketing manager

4 weeks ago


Johannesburg, South Africa TalentCru Full time

Our client is in the FMCG industry is looking for an outgoing, fresh and enthusiastic sales, trade and marketing manager. It’s a 24-month contract.

 

  • Tertiary qualification in a business management related field
  • Driver’s License valid for more than 12 months is required (Code 10 is advantageous)
  • Minimum 3years experience in FMCG sales or On Con
  • Experience in consumer engagement, brand experience or event planning is advantageous.
  • strong English language proficiency is required.

 

  • Regularly network within Event environment to maintain an understanding of opportunities and prospects aligned to brand strategies and Omni channel focus areas.
  • Drive brand acceleration and growth by ensuring relevant brand staging as required per campaign, brand, and communication cycle.
  • Negotiate and maintain a base of LAMP venues within area to achieve marketing KPIs as set out Visibility, engagement, equity.
  • Track and report on key compliance and campaign results using provided systems and tools, aligned to set objectives to measure impact.
  • Brand awareness and Equity
  • Venue critical compliance criteria including product handling, brand visibility and staging, brand.
  • Activations, venue staff product knowledge.
  • Channel critical performance criteria including Direct Consumer Contacts (engagement)
  • Guided Trials, Passive Leads generated, and maintenance of a healthy sales conversion.
  • Brand Engagement Manager (direct Supervisor)
  • Brand Engagement Lead
  • Marketing and Brand Engagement Manager
  • Commercial Deployment Manager
  • Regional Sales Managers
  • Territory Development Representatives

 


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