Campaign Manager
4 days ago
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Key Responsibilities:
Sales Division Management
- Supervise and assess the performance of sales campaigns, ensuring targets are met.
- Maintain and manage relationships with key internal and external stakeholders.
- Lead negotiations to ensure contractual obligations are met.
- Monitor data usage, related costs, and conversion rates.
- Ensure all regulatory and compliance requirements are fully understood and implemented.
- Manage the budget for each campaign, ensuring sales and revenue targets are achieved.
- Regularly report on campaign performance to management and the Board, addressing concerns and outlining action plans for improvement.
Leading and Motivating a High-Performing Team
- Provide line management for sales managers, offering day-to-day support, development, performance reviews, and handling disciplinary matters.
- Ensure new employees, product launches, and continuous improvements are supported with adequate training and coaching.
- Mentor junior managers and transfer skills to enhance team development.
- Set and monitor individual and team targets, ensuring goals are achieved.
Communication with Business Units and Stakeholders
- Build strong relationships with departments such as HR, IT, finance, L&D, and QA to support campaign performance.
- Foster clear communication with internal departments to ensure timely and appropriate support for teams and managers.
- Engage with external stakeholders, such as product or system providers, to maintain up-to-date knowledge and anticipate potential issues.
Compliance with Legal and Regulatory Standards
- Lead the development of sales scripts, balancing sales volume with quality and compliance.
- Ensure adherence to key legislative and regulatory requirements within sales management.
- Establish and enforce controls to ensure compliance, minimizing potential risks.
- Prepare necessary materials for audits, verifications, and inspections, both internal and external.
- Act as the operational Responsible Manager (e.g., linked to AFSL) for the sales floor when required.
Monitoring External Market Trends
- Stay informed about competitors to identify selling opportunities.
- Understand shifts in customer profiles or demographics and how these may impact sales processes or payment models.
- Monitor staff turnover and implement strategies to reduce campaign destabilization.
- Identify and pursue potential funding opportunities (e.g., DTI).
Contributing to Strategic Leadership of the Business
- Represent the sales division at the executive and board levels as needed.
- Identify strategic opportunities and partnerships for growth.
- Develop proposals for discussion at the board level.
- Manage the budgetary contribution of the sales business unit.
Minimum Qualifications:
- Matric essential with related qualification advantageous
- RE and FAIS certifications are essential.
- Minimum of 10 years sales management experience in the GAP cover, Medical Insurance, or Medical Aid sectors, with at least 5 years in a senior management role.
- Proven experience in managing call center-based campaigns in the medical aid, insurance, or gap cover sectors, including leading teams of sales managers, team leaders, and agents.
- Experience working with digital leads is essential.
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