Trade Activator

3 weeks ago

Port Elizabeth, Eastern Cape, South Africa Pernod Ricard Full time

Key Duties and Responsibilities

Job Scope and Context

  • Individual Job
  • Based on the road, with travel to regional locations
  • Target driven, able to work independently, pressured environment
  • Planning and problem-solving skills required
  • Good communication skills

Products and POS are attractively presented to capture the interest of the target market

Merchandise the product

  • Stock is rotated according to FIFO principles
  • Shelf and floor space opportunities negotiated to ensure optimum positioning of the product
  • Shelf and floor space key account agreements implemented
  • Shelf positioning vs. competitive set (CATMAN) implemented according to guidelines
  • Competitor and incorrect pricing fed back to trade execution manager or sales manager
  • Point of sale materials set up
  • Displays set up according to company standards
  • Displays are clean, neat and fully stocked
  • Calls and displays recorded on standard daily work sheets
    • Display list/Task List of allocated area updated and handed in by agreed deadline
    • Feedback on POS and opposition brands provided weekly according to agreed deadlines
    • Ad hoc reports on events, merchandising, displays and shelf management submitted on time according to agreed format

Implement promotions

  • Point of sale arranged and delivered on time
  • Promotions merchandised as per brand guidelines
  • Promotional cycles implemented in full and on time
  • Set up and break down of events and promotions
  • Promotional feedback and monthly presentations

Manage POS Material

  • POS booked out and returned in good condition according to agreed process
  • POS material stored and transported carefully and appropriately

Productive relationships with internal and external stakeholders maintained

Liaise with sales representatives and sales managers

  • Stock available
  • Pricing is correct
  • POS materials used correctly
  • Correct display at the agreed time

Liaise with POS warehouse

  • POS booked out and returned in good condition according to agreed process

Build relationships with customers

  • Customer queries and problems resolved effectively
  • Pernod Ricard is a preferred supplier
  • Ad hoc merchandising opportunities identified

Key Competencies and Experience

Functional and Technical Competencies:

  • Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management

Behavioural Competencies:

  • Effective Decision Making, Planning and Organising, Teamwork, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative

Qualifications and Experience:

  • National Senior Certificate
  • 2 years merchandising or event experience in the liquor industry or within an FMCG environment
  • Valid Drivers Licence

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