Brand Manager

2 weeks ago

Parktown, South Africa MJM Recruitment Full time

Main Purpose of Job
The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement. This role ensures our clients brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.

Key Performance Areas
Consumer Marketing Strategy:
o Develop consumer campaigns across digital, social, and traditional media.
o Translate brand strategy into compelling consumer messages.
o Lead influencer marketing, PR, and pharmacy activations.
• Digital Marketing & Insights
o Own digital platforms: content calendars, social media, websites.
o Run performance marketing campaigns (SEO, SEM, paid social, programmatic).
o Use analytics, consumer research, and feedback to optimise campaigns.
• Consumer Engagement
o Map the consumer journey and identify loyalty-building interventions.
o Execute in-store activations, promotions, and partnerships with retail.
o Develop consumer education materials (leaflets, videos, online content).
• Cross-Functional Collaboration
o Partner with the Rx Brand Manager to align HCP and consumer messaging.
o Work with agencies, research firms, and creative vendors for execution.
• Compliance
o Ensure all consumer marketing complies with SAHPRA and ASA codes.

Minimum Requirements
• Education: Degree in Marketing, Communications, or Business.
• Experience: 3–5 years in consumer brand management, FMCG/OTC experience advantageous. Proof of brand launch and growth success in the digital space advantageous.

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