Starke Ayres: Regional Sales Manager

24 hours ago

Cape Town, Western Cape, South Africa Plennegy Group Full time
Job title : Starke Ayres: Regional Sales ManagerJob Location : Western Cape, Cape TownDeadline : April 11, 2025Quick Recommended Links
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RESPONSIBILITIES:

Market Planning and Sales Strategy

  • Determines the regional market potential by sales area of Starke Ayres' range of products.
  • Develops and implements a regional marketing plan and sales strategy, based on market potential, identified priority products and projected market share.
  • Annually submits regional sales objectives by sales area phased monthly.
  • Monitors regional sales performance on an ongoing basis, and reviews and updates sales projections and stock requirements as and when required.
  • Supervises and monitors the regional marketing plan and sales strategy, and motivates adjustments as and when required.

Financial Budget

  • Annually submits a financial budget based on projected regional sales/marketing expenses and capital expenditure in his/her region.
  • Monitors and controls regional sales/marketing expenses in his/her region, motivating adjustments as and when required.

Product Management

  • Evaluates Starke Ayres' product range in his/her region on an ongoing basis, identifies weaknesses and makes recommendations with regard to new product introductions and deletions.
  • Allocates products in short supply in his/her region in line with market potential to ensure maximum long-term sales.
  • Determines regional promotion/advertising needs and formulates and implements an effective product support programme in conjunction with the National Product Manager(s).
  • Ensures that all promotional/advertising support material and sales aids are freely available to Sales Representatives and customers in his/her region.

Personnel Management

  • Appoints Sales Representatives and other regional marketing personnel in line with regions needs and approved budgets.
  • Determines training needs of regional sales personnel and implements suitable and approved training programmes as and when required.
  • Motivates and supports regional sales personnel maintaining a high morale at all times.
  • Evaluates the performance of regional sales personnel on a regular basis, takes corrective action as and when necessary, and recommends and motivates salary adjustments and promotions.
  • Keeps regional sales personnel fully informed at all times of any changes within the Company that may affect their activities.
  • Ensures that regional personnel fully co-operates with other departments within the Company in the execution of their duties.

REQUIREMENTS:

  • Marketing Diploma/Degree (FMCG Industry)
  • Drivers License
  • Sales and Marketing Skills
  • 5 year experience in the retail industry.
  • Sales management experience (advantageous)
  • Willing to travel
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