Marketing Content Designer

1 week ago


Cape Town, Western Cape, South Africa Emporium Human Capital Full time

Marketing Content Designer (POS25027)

SOMERSET WEST

Salary: R20K R25K

Job Overview:

We are seeking a creative and detail-oriented Marketing Content Designer to join our team. The ideal candidate will play a key role in creating and curating engaging, high-quality content that drives brand awareness, engages our audience, and supports our marketing objectives. This position requires a blend of graphic design, content creation, and marketing expertise to deliver compelling materials across digital platforms.

Required Skills and Qualifications:

  • Qualifications in Graphic Design, Marketing, Communications, or a related field.
  • Proven experience in graphic design and content creation, with a strong portfolio of marketing materials.
  • Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as Corel Draw.
  • Familiarity with digital marketing tools and platforms (e.g., Canva, HubSpot, WordPress, Google Analytics, Insightly).
  • Strong understanding of branding, typography, and visual storytelling.
  • Excellent organizational and time-management skills, with the ability to handle multiple projects simultaneously.
  • Strong communication and collaboration skills.

Preferred Qualifications:

  • Experience in creating content for social media platforms (Instagram, LinkedIn, Facebook, etc.).
  • Basic knowledge of HTML/CSS for email and website design.
  • Photography or illustration skills are an advantage.

Duties:

  • Content Design and Development:
  • Create visually appealing and engaging content, including graphics, infographics, presentations, and web visuals.
  • Collaborate with the relevant product manager and marketing director to conceptualise and campaigns that align with brand guidelines to achieve the set objectives.
  • Campaign Support:
  • Design and deliver promotional materials for marketing campaigns, product launches, and events.
  • Ensure all content aligns with the overall marketing strategy and enhances brand consistency.
  • Content Management:
  • Develop and maintain a library of marketing assets for internal use.
  • Monitor and update content to ensure relevance and accuracy.
  • Cross-Functional Collaboration:
  • Work closely with the product, sales, and marketing teams to understand objectives and tailor content to specific audience needs.
  • Provide creative input and suggestions during brainstorming sessions.
  • Analytics and Optimization:
  • Analyze content performance metrics and refine designs for better engagement and effectiveness.
  • Stay updated with industry trends and integrate innovative design practices.

Closing Date: 13 February 2025



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