Digital Lead Sourcing

5 days ago


Johannesburg, Gauteng, South Africa ICT Engage Full time

This role requires expertise in SEO and lead generation. The ideal candidate will have a strategic mindset, be data-driven, and stay up-to-date on digital marketing trends and best practices.

Key Responsibilities

Lead Sourcing & Generation
  • Develop and execute digital lead sourcing strategies across multiple platforms (social media, search engines, email campaigns, etc.).
  • Identify and implement techniques to capture, qualify, and nurture leads from various digital sources.
  • Continuously analyze and optimize lead generation funnels to maximize conversions.
SEO Strategy & Execution
  • Conduct thorough keyword research and create optimized content strategies to increase organic search traffic.
  • Perform on-page, off-page, and technical SEO to improve website ranking, visibility, and user experience.
  • Track and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and others.
Content Optimization & Strategy
  • Collaborate with content teams to ensure SEO best practices are integrated into website, blog, and landing page content.
  • Optimize website architecture and content for targeted keywords and improved search engine rankings.
  • Conduct regular SEO audits to identify and resolve issues affecting site performance and user experience.
Performance Monitoring & Reporting
  • Set up and manage analytics tools to track key SEO and lead generation metrics.
  • Prepare and deliver regular performance reports, highlighting results, key insights, and actionable recommendations.
  • Use data-driven insights to continually optimize and refine strategies for better results.
Cross-Functional Collaboration
  • Work closely with marketing, sales, and content teams to ensure alignment on lead generation and SEO strategies.
  • Provide guidance on SEO and digital marketing trends to support the teams efforts and drive company growth.

Requirements

  • Bachelors degree in Marketing, Digital Marketing, Business, or related field.
  • Proven experience (3+ years) in SEO, lead generation, and digital marketing.
  • Demonstrable experience with lead sourcing and nurturing techniques.
  • Strong proficiency with SEO and analytics tools, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
  • Knowledge of keyword research, content optimization, and website performance monitoring.
  • Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
  • Strong analytical skills, with the ability to interpret data and transform insights into strategies.
  • Excellent communication and collaboration skills, with the ability to work cross-functionally.
Benefits
  • Opportunity to work with a cutting-edge telecommunication platform.
  • Collaborative and dynamic work environment.
  • Career growth and training opportunities.
  • CTC Based on experience


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