Senior Graphic Designer

1 week ago

Sandton, South Africa HR Genie Full time

Planet Fitness is seeking a talented and experienced Senior Graphic Designer to join our dynamic marketing team. The ideal candidate will have a passion for fitness and wellness, coupled with a strong creative vision and extensive experience in graphic design. This role requires a highly creative individual who can lead design projects from concept to completion, ensuring all visuals align with the Planet Fitness brand and engage our diverse audience.

Key Responsibilities:

  • Design Leadership:
    • Lead the creative direction and execution of design projects, including marketing campaigns, digital and print advertisements, social media content, and in-club materials.
    • Collaborate with the Creative Director and marketing team to develop innovative and compelling visual content that enhances the Planet Fitness brand.
  • Project Management:
    • Manage multiple design projects simultaneously, ensuring timely delivery and adherence to project specifications.
    • Mentor and provide guidance to junior designers, fostering a collaborative and creative work environment.
  • Brand Development:
    • Maintain and evolve the Planet Fitness visual identity, ensuring consistency across all platforms and materials.
    • Develop and enforce brand guidelines to ensure cohesive visual communication.
  • Digital Design:
    • Create engaging digital assets for web, social media, and email marketing campaigns.
    • Work with the digital marketing team to optimize designs for user experience and conversion.
  • Print Design:
    • Design and oversee the production of print materials, including posters, brochures, flyers, and in-club signage.
    • Ensure high-quality print production standards are met.
  • Collaboration:
    • Work closely with the marketing, content, and product teams to understand project requirements and objectives.
    • Communicate effectively with stakeholders to present design concepts and receive feedback.

Requirements

  • Bachelors degree in graphic design, Fine Arts, or a related field.
  • 5+ years of professional graphic design experience, preferably in a senior or lead role.
  • Proven experience in both digital and print design.
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Strong understanding of typography, colour theory, and layout design.
  • Experience with video editing software and motion graphics is a plus.
  • Excellent project management skills and attention to detail.
  • Strong communication and presentation skills.

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