Head of Blood and Transfusion Therapies

Found in: Adzuna ZA B C2 - 1 week ago

Centurion, South Africa Adzuna ZA B C2 Full time

Head of Blood and Transfusion Therapies (POS5V)

Centurion

R 1.5 to R 1.7 per annum

Job Purpose

Managing the business unit, servicing the Blood and Transfusion Portfolios as well as other key portfolios such as Bioscience, Pathology / RDT. Optimizing growth and profitability within the unit.

Required Learning/experience

  • Bachelor of Science (preferably in Nursing) or equivalent qualification
  • Commercial qualification preferable
  • Marketing / Brand management experience in the medical/pharmaceutical Industry Essential
  • Knowledge of or working with SANBS an advantage
  • Knowledge of Project management an advantage

Key Job Outputs

  • Drive top-line growth and increase market share by developing and implementing effective Category, Product Portfolio, and Brand strategies.
  • Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.
  • Develop and manage effective execution of campaigns and projects. Including the planning and execution of successful product launches and promotions.
  • Analyse market trends and customer insights to identify new opportunities and target audiences.
  • Collaborate with cross-functional teams to align marketing efforts with overall business goals.
  • Monitor and optimise marketing performance through data analysis and key performance indicators (KPIs).
  • Enhance customer engagement and loyalty through innovative and personalised marketing initiatives.
  • Manage marketing budgets and resources efficiently to achieve maximum ROI.
  • Stay updated with industry trends, best practices, and emerging technologies to maintain a competitive edge.
  • Foster strong relationships with external partners, agencies, and stakeholders to drive successful partnerships.
  • Ensure successful project execution, customer satisfaction, and achievement of Value share targets through strategic channel management.
  • Identify acquisition opportunities and collaborate with the executive team for implementation if approved.
  • Foster good working relationships with suppliers to ensure smooth operations.
  • Develop and maintain excellent relationships with key specialists and prioritise Key Opinion Leader (KOL) development.

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