Digital Marketing Manager

2 months ago


Durban, South Africa Adzuna ZA B C2 Full time
Please note: as this company is based in USA, you will be required to work according to US Eastern time. Working hours will be 2pm - 10pm (SA time) Monday - Friday.Â

Responsibilities:
  • Build and execute engaging multi-channel campaigns to drive customer engagement, retention, and sales
  • Coordinate and execute newsletters on a monthly basis, including content creation, design, and scheduling
  • Maintain a comprehensive marketing calendar to ensure timely execution of all marketing activities
  • Manage social media channels including Facebook, Instagram and LinkedIn - increasing followers and engagement
  • Create content and help increase SEO rankings
  • Manage paid digital marketing ads on Google and various social media platforms
  • Manage customer databases to ensure accurate segmentation and targeting for email campaigns
  • Track and analyze the performance of email campaigns and other marketing initiatives using analytics tools
  • Generate weekly, monthly, and quarterly reports on key marketing metrics, including email open rates, click-through rates, conversion rates, and revenue
  • Manage and grow affiliate marketing channel
  • Manage 3rd party marketplaces, like Amazon and Etsy
Requirements:
  • 5+ years experience in email marketing and ecommerce.
  • Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and analytics tools (e.g., Google Analytics)
  • Strong analytical skills with the ability to interpret data and make data-driven recommendations
  • Excellent communication skills, both written and verbal
  • Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines
  • Proactive, self-motivated, and able to work independently as well as part of a team
  • Must be able to thrive in an energetic, fast paced environment
  • Strong background in Google Analytics and strong SEO knowledge
  • Experience with eCommerce CMS platforms, and Shopify preferred

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