Digital Marketing Administrator
1 week ago
Westville, Durban, Kwa Zulu Natal - Marketing/Public Relations
**Digital Marketing Administrator (JB3145)**
**Westville, Durban**
**Market
- Related**
**Educational Requirements**:
Grade 12
Relevant Qualification
3-5 years experience
**Key Responsibilities**:
Collaborate with the web development team to ensure that all website content is optimized for search engines and user experience.
Ensuring that the business knows the arrangement of the Product Backlog, so that product value is maximized.
To remove impediments to the progress of the Developers
Creating mockups for requirements for signoff before landing into development
Compiling reports on user acquisition
Liaising with Business for initial requirements
Plan new features to be added (What & How)
Define new layout & design
Ascertain market research through google analytics to make informed decisions to the new sites
Drawing up reports that gives business and instant view of websites and ranking
Ensuring tags set up correctly
Set up social media triggers for campaigns ( When needed)
Maintaining all brand google business pages
Updating of brand information
Replying to students’ comments and handover to customer care
Analyze current digital trends - setting up reports
Managing lead traffic from social media to CRM
Testing to ensure all social traffic is being pushed through
Analyze and report on the performance of digital marketing campaigns, identifying areas for improvement and optimization.
Co
- Manage social media accounts with marketing, including creating and scheduling posts, engaging with followers, and tracking metrics.
Work with the web development team to create digital content and other website assets that include digital marketing campaigns.
Monitor and respond to stakeholder inquiries and feedback on social media and other digital channels.
Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
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