Social Media Manager

3 weeks ago


Centurion, South Africa Adzuna ZA B C2 Full time
Outputs (Internal Process):

  • Develop and implement comprehensive social media strategies to meet the brand's objectives, ensuring alignment with overall marketing goals.
  • Manage the backend operations of various social media platforms, including content scheduling, audience engagement, and performance analysis.
  • Use social listening tools to monitor online conversations, track brand mentions, and gather insights for strategy refinement.
  • Conduct thorough research on industry trends, competitor activities, and audience preferences to inform content creation and strategic planning.
  • Proactively devise monthly content calendars, incorporating relevant trends and aligning with brand identity and messaging.
  • Cultivate and maintain relationships with influencers and key stakeholders, ensuring seamless collaboration and adherence to brand guidelines.
  • Oversee influencer campaigns from inception to execution, including briefing, negotiation, and performance evaluation.
  • Monitor and analyse social media metrics and KPIs to measure campaign effectiveness and optimise strategies accordingly.
  • Stay updated on emerging trends, algorithm changes, and best practices in social media marketing and influencer management.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3 to 4 years of experience in social media management, preferably in a Financial Services industry.
  • Demonstrated expertise in using social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) for business purposes.
  • Proficiency in social media management tools and analytics platforms.
  • Certifications in digital marketing and social media advertising (e.g., Google Ads, Facebook Blueprint) preferred.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
  • Proactive mindset with a strategic approach to problem-solving and decision-making.
  • Creativity and innovation in content ideation and campaign execution.
  • Ability to multitask and prioritise tasks in a fast-paced environment.


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