Google Ads Specialist
2 weeks ago
Responsibilities:
- Manage and optimize Google Ads campaigns to increase traffic and drive conversions
- Develop and execute Google Ads campaigns, including keyword research, ad creation, and bid management
- Monitor and analyze campaign performance to identify areas for improvement and implement changes to increase ROI
- Collaborate with marketing and design teams to create effective landing pages and ad copy
- Stay up to date with trends and best practices in Google Ads and digital marketing
- Conduct A/B testing to optimize ad performance and improve conversion rates
- Provide regular reporting and analysis on campaign performance to internal stakeholders
- Proactively identify opportunities for growth and optimization within Google Ads campaigns
Requirements:
- Bachelor's degree in marketing, advertising or related field
- Proven track record in managing successful Google Ads campaigns
- Strong analytical and problemsolving skills
- Excellent communication and interpersonal skills
- Experience with Google Analytics and other web analytics tools
- Indepth knowledge of Google Ads platform and best practices
- Familiarity with A/B testing and conversion rate optimization techniques
- Ability to work independently and as part of a team in a fastpaced environment
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