Google Ads Specialist

2 weeks ago


Johannesburg, Gauteng, South Africa Staffaro Full time

Responsibilities:

  • Manage and optimize Google Ads campaigns to increase traffic and drive conversions
  • Develop and execute Google Ads campaigns, including keyword research, ad creation, and bid management
  • Monitor and analyze campaign performance to identify areas for improvement and implement changes to increase ROI
  • Collaborate with marketing and design teams to create effective landing pages and ad copy
  • Stay up to date with trends and best practices in Google Ads and digital marketing
  • Conduct A/B testing to optimize ad performance and improve conversion rates
  • Provide regular reporting and analysis on campaign performance to internal stakeholders
  • Proactively identify opportunities for growth and optimization within Google Ads campaigns

Requirements:

  • Bachelor's degree in marketing, advertising or related field
  • Proven track record in managing successful Google Ads campaigns
  • Strong analytical and problemsolving skills
  • Excellent communication and interpersonal skills
  • Experience with Google Analytics and other web analytics tools
  • Indepth knowledge of Google Ads platform and best practices
  • Familiarity with A/B testing and conversion rate optimization techniques
  • Ability to work independently and as part of a team in a fastpaced environment


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