Google Ads and SEO Specialsit
2 weeks ago
Company Overview:
Join the innovative team at Directech Group, a global conglomerate comprised of nine companies specializing in industrial mechatronics, industrial automation, laboratory automation, and beyond.
If you're passionate about digital marketing and eager to make a significant impact on a global scale, we invite you to become part of our dynamic team.
Position Overview:
As our SEO, Google Ads, and Google Analytics Specialist, you will play a crucial role in enhancing the online visibility and digital presence of Directech Group and its affiliated companies.
You will lead the development and execution of strategic marketing initiatives to optimize search engine rankings, manage Google Ads campaigns, and provide actionable insights through data analysis on Google Analytics.
Key Responsibilities:
- Develop and implement SEO strategies to improve organic search rankings and drive targeted traffic to company websites.
- Conduct thorough keyword research, competitor analysis, and onpage optimization to maximize online visibility and engagement.
- Manage and optimize Google Ads campaigns across multiple platforms, ensuring maximum ROI and conversion rates.
- Utilize Google Analytics and other analytical tools to track website traffic, user behavior, and campaign performance.
- Generate comprehensive reports and provide actionable insights to stakeholders, guiding decisionmaking and optimization efforts.
- Stay abreast of industry trends, algorithm updates, and emerging technologies to continuously refine marketing strategies.
Qualifications:
- Proven experience in SEO, Google Ads, and Google Analytics, preferably within a global industrial or technologyfocused environment.
- Google Ads and Analytics certifications.
- Strong understanding of SEO best practices, keyword research techniques, and onpage optimization strategies.
- Proficiency in managing advanced Google Ads campaigns, including setup, optimization, and performance analysis.
- Excellent analytical skills with the ability to interpret data, identify trends, and make datadriven decisions.
- Effective communication skills with the ability to convey complex concepts clearly to diverse stakeholders.
- Detailoriented approach with a commitment to delivering highquality results in a fastpaced environment.
What We Offer:
- Marketrelated package.
- Opportunity to work in an innovative forwardthinking and collaborative team.
- A chance to showcase your creative skills and make a significant impact on the company's online presence.
- Career development opportunities to stay current in the everevolving field of digital marketing.
Salary:
R15, R20,000.00 per month
Experience:
Google Ads: 1 year (required)
Google Analytics: 1 year (required)
License/Certification:
- Google Ads Certification (required)
- Google Analytics Certification (preferred)
Ability to Commute:
- Johannesburg, Gauteng (required)
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