Digital Marketing Manager

2 weeks ago

Johannesburg, Gauteng, South Africa Motus Corporation Full time

Job Purpose


To formulate digital l marketing strategy and associated delivery plans related to the area of business ,ensuring integration and operational implementation through the achievement of marketing objectives.


Position Overview:

Job Purpose


To formulate digital l marketing strategy and associated delivery plans related to the area of business ,ensuring integration and operational implementation through the achievement of marketing objectives.


Specific Role Responsibilities:

GENERIC JOB OUTPUTS

PROCESS

  • Conduct research and gather data to provide input to operational reporting and decision making processes.
  • Conduct research to identify new opportunities/technologies which could result in better operational processes.
  • Advise on and ensure the accurate use and dissemination of area specific marketing and communication material; verifying the outcome of messages.
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Assist in the development of a competitive marketing brand portfolio to achieve market share andprofit targets.
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Assist in the formulation of annual brand activation and communication plan

  • Coordinate and monitor the performance of marketing activities in order to deliver against planned initiatives.
  • Develop and deliver highly targeted, wellplanned, coordinated and integrated marketing campaigns through optimal use of best technology and platforms.
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Develop, align and implement a departmental/tactical strategy and associated policies and guidelines.
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Ensure return on investment on all marketing campaigns and expenditure with a quantifiable increase in brand awareness and market share.

  • Ensure that marketing material, media announcements and standard documentation are legally sound, meets business needs and comply to importer specific requirements and standards.
  • Implement corporate governance and compliance policies to identify and manage risk liability.
  • Measure the delivery of operational plans, realign and improve where required.
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Work with key stakeholders in Planning and execute digital marketing campaigns, both in support of traditional as well as standalone digital campaigns.

FINANCE

  • Develop and manage functional budget.
  • Develop, implement and monitor a cycle of medium term cost improvements.
  • Ensure effective and efficient administration of operational costs within budget and identify areas of financial risk.
-
Implement and monitor financial controls, governance and compliance protocols.

CLIENT

  • Develop and manage sustainable relationships with customers that contribute to a culture of customer service excellence.
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Plan and deliver services and/or products that create a culture which aims to exceed customer' expectations in the business.
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Prepare service delivery excellence plans for customers and ensure implementation.

PEOPLE

  • Create an engaging, enabling and productive work climate aligned to the employee value proposition.
  • Develop and implement change management initiatives.
  • Implement and manage workforce planning, recruitment, learning and development, performance management, reward and recognition and employee relations to ensure an optimal working environment.
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Lead and manage team by providing meaningful context to daily activities, setting performance standards and educating the team on policy and process.
-
Own and live up to company values.

  • Prepare and implement people capacity plans in line with service delivery, performance objectives and budget.

Qualifications and Experience:

Minimum Qualification
Bachelors Degree

Minimum Experience

  • 8 years' experience in a similar environment, of which at least 3 years' supervisory / team lead experience

Skills and Personal Attributes:

Industry legislative compliance/ knowledge

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