Direct Marketing Specialist Ii

2 weeks ago


Johannesburg, Gauteng, South Africa FirstRand Full time
About us, purpose, experience and qualifications

about us:

- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing

purpose:

  • To design, enhance and deliver multiple franchise or segment direct marketing activities and processes in order to deliver on unique and evolving business requirements underpinned by best practice to continuously enhance service delivery
    experience and qualifications:


Minimum Qualification
  • Relevant Degree
  • Experience 3 to 5 years experience in a Direct Marketing environment, of which 1 to 2 years ideally at management level


Additional Knowledge
  • Sales strategies
  • Consumer behavior
  • Direct Marketing and BTL (advantageous) tools and leading practices
  • Knowledgeable about social media channels (blogs, LinkedIn, Twitter, others) and capable of effectively leveraging them for content
  • Exceptional writing, editing, proofreading, and research skills
  • Writing creative briefs
  • Project management experience is an advantage
  • Marketing regulatory requirements


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