Marketing Manager

2 weeks ago


Johannesburg, Gauteng, South Africa Zoetis Full time
***: The Marketing Manager for the Ruminant portfolio - Vaccines & Reproduction, will be responsible for defining strategy, planning, forecasting, product development, and ultimately be accountable for revenue growth and profitability for the various brands within the portfolio in alignment with the overall corporate objectives.

POSITION RESPONSIBILITIES:

  • Portfolio management to maximize revenue and margin
  • Develop strategic marketing and business plans for the assigned product portfolio, including market and competitive analysis, brand positioning, pricing and development of a communication plan focused on both external and internal customers
  • Identify and develop new business opportunities
  • Participate in shortterm and longterm financial planning, development of sales and operating budgets, management of and operating within approved financial parameters to enhance profitability;Operating plan preparation for assigned products
  • Responsible to manage the A & P budget for assigned products
  • Provide timely marketing materials and programs to the sales force and all channel partners in support of demand creation efforts
  • Develop a strong knowledge of competitive landscape and customer insights including managing all competitive intelligence
  • Establish and build strategic partnerships and relationships

EDUCATION AND EXPERIENCE:

Education:

  • Matric
  • Bachelor of Veterinary Science (BVSc) or equivalent science degree preferably with knowledge of ruminant reproduction
  • A marketing qualification will be an advantage

Experience:

  • A minimum of 2 years' experience in a sales or marketing role within the animal health / pharmaceutical industry
  • Demonstrated success with product development and launching of new products would be advantageous
  • Good understanding of animal health and animal husbandry preferably with knowledge of ruminant reproduction

TECHNICAL SKILLS REQUIREMENTS:

  • Ability to think strategically
  • Comprehensive knowledge of marketing process
  • Strong Communication and interpersonal skills
  • Ability to identify and act on business opportunities
  • Strong problem solving and analytical skills
  • Excellent verbal and written communication skills
  • Able to deliver effective presentations
  • Computer Literate

PHYSICAL POSITION REQUIREMENTS:

  • Ability to drive and travel locally and internationally if required
  • May be requested to work extended hours and weekends for special program events and/or training

BEHAVIOURAL SKILLS AND ATTRIBUTES:

  • Team player
  • Strong business acumen
  • Act decisively
  • Drive for results
  • Demonstrates a high level of accountability

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