Marketing Manager

2 weeks ago


Johannesburg, Gauteng, South Africa Ad Talent Africa Full time

Who are we:
A premier private higher education institution.

Who are we looking for : A Marketing Manager preferably with private education industry experience.

What will you do:

  • Responsible for creating and driving the development and implementation of the marketing strategy of the Company, including management of the marketing team.
  • Strategic development and execution of external and internal marketing campaigns to drive brand awareness and increase student numbers.
  • Effective management of marketing budget, development/growth of marketing team and collaboration with external suppliers to optimise return on investment and achieving the company's objectives and key results
  • Management of strategic marketing and customer relationship activities
  • Build and expand the presence of the company and its brands
  • Oversee the creative and strategic development and improvement of external and internal marketing initiatives, including inter alia the Company's advertising and public relations campaigns to ensure growth
  • Manage the development and maintenance of the Company's website
  • Appoint and manage external marketing suppliers to optimise return on investment and achieve the company's objectives and key results
  • Management of company events including open days and student functions
  • Collaboration with the company's sales team visàvis secondary school visits
  • Collaboration with the company's sales team visàvis keeping track of marketing campaign effectiveness in driving leads and sales
  • Drive increased revenue and profit to achieve the Company's growth through marketing initiatives
  • Strategically analyse and report on marketing initiatives and lead and sales outcomes to inform marketing decisions and business opportunities
  • Analyse customer insights, consumer trends, competitor and market analysis, and marketing best practices to build successful strategies
  • Assist in the development and maintenance of relationships with prospective customers and various business partners
  • Assist in the planning and coordination of business plans and the penetration of new markets
  • Developing the marketing team and managing their daytoday activities.

What do you need:

  • Relevant degree and qualifications
  • Three+ years in a similar role or five+ years in a strategy and/or brand management role at an agency or in a marketing department
  • Experience in the private education industry would be an advantage
  • Excellent leadership and management skills
  • A high level of communication, listening and negotiation skills
  • Ability to deliver on both creative and business objectives
  • The ability to motivate and build rapport with people
  • The ability to work individually and as part of a team

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