Junior Digital Marketer

2 weeks ago

Durban, KwaZulu-Natal, South Africa Talented Recruitment Full time

We are seeking a dynamic and results-driven individual to join an established FMCG company specialising in personal care products and packaging as a Junior Digital Marketer.

Based in La Lucia.


In this role, you will be responsible for managing various digital marketing channels including social media, YouTube, website, mailers/newsletters, market research, and e-commerce.


Responsibilities:

Social Media:

  • Manage Instagram and Facebook platforms for a number of our brands, including forecasting yearly targets and budgets.
  • Generate analysis reports and quarterly presentations for companywide department reviews.
  • Create strategic brand communication monthly plans and collaborate with the design team to develop engaging content.
  • Project manage all digital projects to build and monitor the timelines and deadlines with stakeholders
  • Work with budgets to allocate monthly spend.
  • Set up, schedule and monitor all paid media.
  • Research and stay updated with competitor activity and social media trends.

YouTube:

  • Develop strategies and brainstorm with the design team for each YouTube video.
  • Write all necessary copy and manage the content creation process.
  • Art direct the content creation of YouTube videos and schedule, monitor, and report on all videos

Website:

  • Manage websites to ensure accuracy and relevance.
  • Build strategies to increase website traffic and manage content creation.
  • Coordinate website rebuilds for updates and manage budgets.

Mailers/Newsletter:

  • Build and manage databases, plan, brief, and manage the creation of newsletters.
  • Write copy, monitor analytics, and implement consumer surveys as needed.

Market Research:

  • Monitor the market for new digital marketing trends.
  • Investigate new platforms/tools and provide feedback to the team.
  • Share relevant articles, webinars, or training events with management to stay updated in the digital field.

E-commerce:

  • Develop digital marketing strategies to drive sales and engagement.
  • Manage site improvements and technical issues, and brief, manage, and implement content.
  • Research, build, and implement promotional offers, and monitor and report on sales.
  • Monitor competitor activity and ecommerce trends, manage budgets, and implement SEO optimization and Google ads.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Strong project management skills with the ability to multitask and meet deadlines.
  • Excellent communication and writing skills.
  • Proficiency in analytics tools and staying updated with industry trends.

IMPORTANT NOTICE

I hereby consent for Talented Recruitment to process my personal information as part of the recruitment process. Talented Recruitment shall take all reasonable measures to protect the personal information of applicants and for the purpose of this disclaimer "personal information" shall be defined as detailed in the Protection of Personal Information Act, Act 4 of 2013 ("POPIA").
Manage Meta platforms and Google Ads for 3 of our brands:

− Create a strategic brand communication monthly plan for each brand.

− Oversee all creative content with the in-house design team.

− Project manage all digital projects to build and monitor the timelines and deadlines with stakeholders

− Organise and run photoshoots if and when needed.

− Curate copy needed for digital content

− Work with budgets to allocate monthly spend.

− Schedule and monitor all paid media.

− Research and stay up to date with competitor activity and social media trends.

  • For more information please contact:
**Talya Kimberley

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