Digital Marketing Manager

2 weeks ago


Durban, KwaZulu-Natal, South Africa Overflow Full time

Job Title:
Digital Marketing Manager / Full-time

Location:
Durban, South Africa

Position Overview:

Responsibilities:

  • Craft and execute end-to-end digital marketing strategies to meet business objectives, spanning brand awareness, lead generation, and customer acquisition.
  • Collaborate closely with cross-functional teams to develop engaging digital content and assets that captivate our audience and drive meaningful interactions.
  • Analyze campaign performance data to extract insights, optimize tactics, and maximize ROI, continuously refining our approach based on data-driven findings.
  • Stay abreast of emerging digital trends, tools, and best practices, integrating innovative strategies to maintain a competitive edge in the market.
  • Lead and mentor a team of digital marketing specialists, fostering a culture of excellence and empowering team members to reach their full potential.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced certification is a plus.
  • Demonstrated expertise (5+ years) in digital marketing roles, preferably within the B2B or tech sector.
  • Strong analytical acumen, with the ability to derive actionable insights from data and drive informed decision-making.
  • Proficiency in digital marketing platforms such as Google Analytics, Google Ads, Facebook Business Manager, and marketing automation software.
  • Exceptional communication and collaboration skills, adept at fostering cross-functional partnerships and articulating complex ideas effectively.
  • Proven leadership experience, with a track record of inspiring and guiding teams to achieve ambitious goals.
  • Creative problem-solving mindset, coupled with a relentless drive for innovation and continuous improvement.
  • Meticulous attention to detail and exceptional project management abilities, capable of juggling multiple priorities and deadlines seamlessly.
  • Results-oriented mindset, with a focus on delivering measurable outcomes and contributing to the company's overall growth trajectory.

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