Portfolio Manager: Marketing

2 weeks ago

Johannesburg, Gauteng, South Africa Omega HR Solutions Full time

Minimum

  • Marketing related qualification
Advantageous

  • Salesrelated and/or teaching (education) qualification (advantage)

Legal Requirements (e.g. Driver's License, Blasting Certificate, etc.)

Detail

  • Driver's License

Experience (Minimum Experience Required - type and number of years)

Minimum

  • Minimum of five years' experience in a similar role

Advantageous

  • Sales and Marketing Experience in the Education Sector
  • Project Management
  • Brand and Reputation Management
  • Crisis Communication Management
  • Social Media Management

Position Description

Key Performance Area

Marketing strategy integration with national objectives (Marketing)

  • Ensure marketing strategies are in line with organisational, specific model and marketing objectives.
  • Coordinate and ensure that marketing objectives are aligned to a specific model at all levels and at school level that it is aligned with specific business strategic objectives.
  • Ensure that an overall model specific plan is in place and executed accordingly.
  • Ensure all marketing strategies and activities remain customer centric.
  • Ensure all marketing strategies are focused on acquisition, retention and brand perception.

Marketing budget managed (Marketing)

  • Oversee, assist and liaise with school marketers to their individual marketing budgets and tracking thereof
  • Oversee, assist and liaise with school marketers to their individual marketing plans during budget preparations and during the year.
  • Ensure budget allocations on model specific and school levels are optimal and cost effective.
  • Provide support and input to business managers on the schools in their portfolio during the budget season.

Materials (publications) deployed (marketing)

  • Ensure that all materials are in line with overall marketing strategy.
  • Ensure that any new materials for schools are packaged and deployed in line with strategy.
  • Maintain and ensure a consistent approach.
  • Overall responsible to ensure that information is used correctly and accurately

Marketing projects, (over and above schools managed eg. Boardings schools; Enrolment Process Updates; Reporting etc (Marketing)

  • Ensure marketing projects are in line with the brand and marketing strategy
  • Ensure that all projects remain within budget
  • Ensure all projects are measured and ROI is reported on
  • Provide feedback to applicable stakeholders

Brand and corporate identity management (Marketing)

  • Always be a brand ambassador
  • Ensure the correct use of CI as per guidelines issued from marketing and brand managers
  • Ensure brand audits are conducted in line with specification and standards with effective remedial actions ensuring consistent approach throughout the model.

Promotional events (open days and events supported) (Marketing: Acquisition & Retention)

  • Ensure marketing projects within the portfolio are in line with the marketing strategy
  • Ensure marketing projects within the portfolio are in line with specific event requirements
  • Ensure that all events/projects remain within budget.
  • Support the professional marketing plan (incl budget management)
  • Ensure all projects achieve maximum PR coverage.
  • Provide feedback to applicable stakeholders
.

  • Ensure that school events within the portfolio are executed to standards, within budget and effectiveness is maintained in line with strategy and project plans/s
  • Ensure that feedback is provided on the effectiveness of the event and the respective ROI for reporting purposes and data analysis.

Brand and School social media presence monitored and managed (Social Media)

  • Ensure schools within the portfolio have social media strategies aligned with and supporting the marketing plan objectives
  • Ensure social media activities for schools within the portfolio are within required standards
  • Ensure that all social media activities are monitored and measured, and feedback is provided on the effectiveness of the campaigns
  • Ensure ROI for reporting purposes and data analysis.

Manage online presence (Website)

  • Ensure website maintained and updated in line with agreed communications strategy.

Staff training and development (people management)

  • Ensure that orientation, on the job training and coaching is provided to school marketers/project leads and executive heads.
  • Liaise with executive head and applicable manager when Individual development discussions and interventions may be required in the model.
  • Execute performance management and disciplinary procedures with executive heads for school marketers should the need arise.

Staff management (marketing project leads within the portfolio)

  • Assign tasks and responsibilities.
  • Oversee work carried out.
  • Manage performance and deliverables.

Stakeholder management (people management)

  • Establish and maintain effective internal communication on brand and school level
  • Communicate actions and address parents' needs and requirement

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