Marketing Portfolio Manager

2 weeks ago

Johannesburg, Gauteng, South Africa FirstRand Full time
Job Description

To provide strategic partnership to multiple marketing leads by assessing business needs, offering marketing solutions, advising and directing the input into the development of relevant marketing programmes or strategic initiatives in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement)

Hello Future Marketing Portfolio Manager

Welcome to FNB, the home of the #changeables.

We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.


As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious.

Now's the time to imagine your potential in a team where experts come together and ignite effective change.

Are you someone who can:

  • Develop and ensure execution of integrated financial strategies to maximise growth across business areas
  • Manage execution of eBucks marketing strategy through activites that align to the achievement of business KPIs and priorities
  • Develop integrated frameworks, guidelines and optimisation plans to drive cuatomer acquisition, retention, profitability and economic value add
  • Ensure financial strategies and processes are consistent with the objectives of the Group
  • Balance immediate value against long term sustainability and local and global considerations
  • Engage with relevant leaders to collaterally and proactively manage the requirements of relevant function or business
  • Collaborate and contribute to value adding activities for through eBucks business through functional knowledge and leadership.
  • Actively seek and contribute to diverse opinions across the business and function.
  • Drive strategic relationships to collaterally make sense of the ambiguity and uncertainty inherent to the organisation
  • Create alignment, collaboration and synergy between the various specialist areas, across business and within marketing, to provide a comprehensive marketing lead solution to customers
  • Contribute towards business partnerships with external parties in terms of planning, managing and execution of marketing activities.
  • Influence customer experience journeys to improve usability, increase customer selfservice and assisted service and employ strategies to maximize customer satisfaction
  • Balance interests of a variety of clients, readily readjusting priorities to respond to pressing and changing client demands
  • Establish best practices in respect of optimising client service through the full operations value chain, within the appropriate risk appetite and automation vision of the organisation
  • Drive an integrated service excellence culture, which enables rewarding relationships and customer feedback in promotion of exceptional service. Maintain expert knowledge on relevant legislative amendments, industry best practices and FirstRand internal compliance procedures and requirements
  • Ensure compliance is adopted in terms of systems and procedures as laid out by Group
  • Design and implement a control framework to ensure the integrity of operations and practices across marketing execution
  • Ensure compliance with audit requirements
  • Investigate and implement measures to correct audit findings
  • Align, integrate and innovate area of accountability to enable the creation of integrated and specialised solutions and create a sustainable competitive advantage for Business
  • Execute relevant business initiatives aligned to strategic objectives with specific performance measures and control systems to track progress
  • Participate in specialist communities of practice and contribute positively to own and organisational knowledge improvement
  • Maintain a broad knowledge of current and emerging conditions affecting industry and/or business through forecasting and analysis across First Rand
  • Maintain expert knowledge on relevant legislative amendments, industry best practices and provide of advice to relevant stakeholders
  • Maintain up to date knowledge of local and global trends by working closely with Customer Insights and Analytics team
  • Provide thought leadership and expertise to the business and to the Marketing
  • Ensure that sales strategies are aligned across customer value proposition
  • Actively pursue opportunities that may increase acquisition and improve customer retention
  • Ensure regular audits and surveys are done to measure and track business performance against financial goals. Manage performance of teams in areas of responsibility against expected delivery targets
  • Ensure alignment of team and individual performance objectives to relevant business area objectives
  • Partner with Marketing Lead to drive and monitor corrective actions to ensure maximisation of team performance
  • Drive performance management processes within agreed timelines
  • Drive Talent Ma

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