Senior Brand Design Manager

2 weeks ago

Cape Town, Western Cape, South Africa PepsiCo Full time

Overview
PepsiCo is proud to be one of the world's leading food and beverage companies.

Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life.

Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world.

Our portfolio — including Lay's, Doritos, Gatorade, Pepsi and Quaker — consists of many iconic brands that generate more than US $1 billion each in estimated annual retail sales, helping to deliver more than US $70 billion in net revenue in 2020.


Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive.

Through PepsiCo Positive, we are charting a new course to drive positive action for the planet and people.

PepsiCo Positive is an end-to-end strategic business transformation with sustainability at the centre of how we will create growth and value by operating within planetary boundaries and inspiring positive change.

In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go.

We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals.

PepsiCo SA employs more than 13, 000 people across our three business divisions:
Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.

Responsibilities

  • Are you a
lover of design, brands and people? A self-starter with an entrepreneurial spirit and are energized by challenges?

We are looking for a

Senior Brand Design Manager to join our team.

In this role, you will be responsible for:

  • Bringing centralized/abovemarket oversight and resources, to ensure strategic coherence and more synergies across the portfolio offerings
  • Responsible for brand design and building, category growth strategy across Foods & Grains categories
  • This marketing leader will champion coordination with the SSA Design Director and Sector to Design
  • Supports brand equity, SOM and innovation agenda, including geo extensions across the region
  • Works closely with both the markets and the global functions to deliver brand activation and innovation plans that maximize leverage of global brand assets whilst identifying regional specifics needs and developing marketing solutions as needed
  • Leading the global creative development of PepsiCo SA comms specific to Foods & Grains
  • Responsible for Foods & Grains PepsiCo SA Innovation Strategy
  • Ensuring the future success of the brands through Design. Identifying growth opportunities and the consumer needs and bring design to market which drives price realization, NR and volume contribution for the total portfolio
  • Ensuring the future success of the Foods & Grains brands through Design
  • Unlocking Design solutions to drive expansion into market wide spaces
  • Developing multimarketing, multibrand media playbooks to deliver the strongest media plans to drive efficiencies and best practice

Qualifications

What will qualify you for the role

  • 10 years' experience in the field of Design and Communication Marketing with at least 3 years in a Senior Management role, likely within a creative agency context
  • 3 year tertiary qualification in the field of Marketing/Commercial or Business. (Honours degree would be advantageous)
  • Familiarity with a variety of software programs, such as Photoshop, InDesign and Flash
  • Evidence of participation in ongoing professional development opportunities in the areas of graphic design or social media
  • Web design experience an advantage, especially using HTML5 and WordPress
  • Excellent verbal and written communication skills
  • Extensive knowledge of how to develop brand identities through multichannel marketing
  • Good comfort level interacting with Senior Leaders and industry professionals
  • Professional business skills, such as negotiation, project management and leadership
  • Talent in presenting information concisely and accurately, with keen attention to detail
**"PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"

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