Senior Graphic Designer

2 weeks ago

Cape Town, Western Cape, South Africa Keen Full time

Welcome to Keen, where art meets science. We're more than just another service provider or an outsourcing company. Keen acts as an integral extension of our clients' teams and business goals. Join our group of tastemakers specializing in digital marketing, creative, and customer experience, driving growth for our global clientele. Our vision is an ambitious one: to have best in class leaders and a culture of delivering excellence globally.

If you're keen to advance your career, embrace challenges, and redefine what's possible in the digital realm, you might just be the perfect fit for our dynamic team. Join us, and let's unlock the full potential of our clients' brands together.

Role Description

We are seeking an experienced Designer to lead UI/UX and brand design projects. The ideal candidate will be responsible for creating engaging websites and designing various marketing assets. This position offers a unique opportunity to shape the digital and visual identity of our clients' brands.

Responsibilities

UI/UX Design:

  • Lead UI/UX projects independently, producing branded websites that effectively represent our clients' brands and products.
  • Approach UI/UX design with a focus on brand coherence, user-friendly experiences, and conversion optimization
  • Present work to clients regularly, articulating design choices with sound reasoning and UX principles.
  • Manage design projects from discovery and strategy to ideation, iteration, and hand-off, adhering to timelines.
  • Handle client feedback professionally, knowing when to push back and how to set appropriate expectations.
  • Collaborate with developers to understand platform limitations and design trade-offs that meet both technical feasibility and business goals.
  • Create structured designs with component systems, adhering to guidelines for spacing, padding, typography, and color styles

Brand Design and Identity:

  • Design digital assets for client marketing initiatives including emails, SMS, paid ads, landing pages, packaging, print materials, and social media content
  • Lead the creation and evolution of brand identities, including logo design, typography, color schemes, and visual styles.
  • Ensure cohesive brand representation across all touchpoints, from digital interfaces to physical packaging.
  • Develop and maintain multiple design systems and style guides, ensuring consistency in a client's brand identity and messaging across all creative collateral.
  • Work closely with other creative and marketing team members to receive daily approvals and feedback, ensuring high standards of craft and brand alignment.
  • Collaborate with clients to understand their brand vision and translate it into compelling visual identities
  • Gain a deep understanding of factors driving effective marketing creatives on different channels and execute designs according to best practices.
  • Produce high-quality branding materials that align with the client's strategic goals and market positioning.

Requirements

  • 5+ years of experience as a UI/UX designer with extensive expertise in developing a brand from its initial concept through its creative evolution, including website creation and digital materials.
  • Experience working with e-commerce, software, hospitality, and other digital brands.
  • A robust portfolio (submitted on your application) showcasing your ability to produce web design and branding work, with strong foundations in color theory, hierarchy, composition, and typography.
  • Deep understanding of customer journey mapping, wireframing, and design principles, and how these elements impact consumer psychology and behavior, applying this knowledge to create effective and engaging designs.
  • Highly self-driven and proactive, demonstrating strong ownership and responsibility for precise and detail-oriented outputs.
  • Skilled at converting ideas and conversations into clear, actionable plans.
  • Extensive experience working alongside developers, with the capability to create detailed documentation for smooth design hand-offs.
  • Confident in client-facing roles, adept at leading discovery sessions, explaining design decisions, and managing client feedback in English.
  • Proficient at organizing and addressing complex, undefined challenges, designing effective solutions, and executing them efficiently.
  • Proficiency in Figma, including Auto Layout, Components, and Variants.
  • Experience with Adobe Creative Suite (Photoshop, Illustrator).

Benefits

  • Hybrid remote/in-office
  • Birthday off
  • Professional development & training opportunities
  • & More being added

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