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Manager - Product Owner - Digital

3 months ago

Johannesburg, Gauteng, South Africa MTN Nigeria Full time

Key Performance Areas:

Strategy Development and Implementation

  • Provide reports and analysis to support and contribute to the development of the subfunctional digital strategy in line with the overarching business goals
  • Ensure accurate and timely reporting to enable the regular review of the subfunctional strategy, roadmap and performance to ensure its alignment with the changing dynamics of the internal and external ecosystem
  • Plan the sub activities of the strategy focusing on partner service and platform launches by OPCOs and post launch performance management
  • Ensure effective implementation of subdivisional activities by means of providing details, measurements, OpCo support, timeline management and tracking

Operational Delivery:

Product Management

  • Manage the development of the Video portfolio by ensuring Video partners are sourced and launched by Opcos
  • Conduct research on various platforms to source the optimal Video content
  • Provide guidance for partners to ensure right content is sourced for the right markets
  • Assist partners in executing Video content aggregation
  • Create and manage the content calendar and strategy that covers all Video related touch points
  • Manage collection of Video content from all stakeholders and content owners within MTN operations and ensure alignment to content calendar and strategy
  • Working with content owners to ensure that Video content is always relevant and up to date
  • Manage alignment and synergy of content across Video touch points

Go-to-Market

  • Support and contribute to develop clear, concise gotomarket strategies that drive new customer acquisition, effective service usage, crosssell, and retention for each of the products and services
  • Manage product/service launches and ensure they are correctly targeted to defined customer segments (i.e. may vary across geographies)
  • Update products and services information on advertisements, channels, FAQs, and on necessary POS materials for various sales channels and events
  • Develop with SM Video a playbook detailing the 4Ps that are critical to successful performance of Video vertical
  • Products and services platforms, standalone Video
  • Pricing for services subscription fee, data & subscription packages
  • Promotions and marketing for services digital social media
  • Place of distribution for services
  • MTN Play 2.0
  • Obtain & ensure alignment and buyin from OpCos on the GTM (4Ps) for the Video vertical to enable execution
  • Develop and socialise a marketing and campaigns Playbook to provide guidance OpCos
  • Develop, socialise, and implement central marketing campaigns for new service, existing services and for key seasonal periods to drive growth
  • Drive delivery & execution by the Opcos

Digital marketing

  • Support to develop and then socialise, and implement a digital subscriber acquisition playbook for all OpCos
  • Support the development and manage the delivery, execution, and monitoring of the digital marketing campaigns to acquire subscribers
  • Lead the execution of digital marketing campaigns for subscriber engagement and retention
  • Provide input to digital marketing campaigns and initiatives from Video partners
  • Drive and oversee digital marketing campaign plans and discussions by partners for Opcos
  • Ensure improvement of existing processes and procedures to enhance effectiveness, efficiency, and performance
  • Manage delivery & execution with the Opcos

Product Discovery Management

  • Provide detailed guidance on discovery journey for Video on MTN Play 2.0
  • Manage and enable content partner ingestion by drafting requirements and project managing implementation
  • Establish & Maintain Video quality/process standards that will enhance the customer experience on MTN Play 2.0
  • Ensure standard operating procedures are adhered to
  • Manage & Maintain the Video content hierarchy, usability, and users' requirements and needs
  • Communicate the consequences of not maintaining Video quality/process focus
  • Improve Video channel processes and procedures where the quality of work may be improved
  • Ensure visibility of Video product offering on the MTN Play 2.0 platform across the Opcos & through the Manager Video
Customer Satisfaction

  • Manage & Ensure alignment service delivery to changing needs of the business and markets (Opcos)
  • Manage & Ensure customer needs are understood and develop and finetune initiatives accordingly
  • Manage & Ensure customer needs and requirements are satisfied through appropriate systems, processes, and procedures
  • Drive continuous improvement as an important element of service delivery
  • Develop trends and patterns pertaining to customer requests and endure needs are identified to continually improve all aspects of service delivery

Workflow / project coordination and planning

  • Develop & Manage a calendar that aligns Video roadmap with Opco timelines and ensure roll out of services by Opcos is aligned with Video and Digital str